Andrew Allemann shared some great intel about how GoDaddy boosted aftermarket sales revenue. Whether or not you list your domain names for sale via GoDaddy / Afternic, I think the article is worth your time.
I visited GoDaddy to see the customer sales flow using one of my domain names as an example. I wanted to see for myself how GoDaddy was presenting the opportunity to buy one of my domain names listed for sale on Afternic. One thing that caught my eye was a link that said “What are premium domains?” Clicking the link brought up a video created by GoDaddy, and I think it is also worth a watch.
Because of GoDaddy’s reach, I think the explanatory video would be trusted more by customers and prospective customers. This trust is what gives me concerns about the GoDaddy’s free appraisal tool. That aside, I think it is important for domain investors to see what GoDaddy considers to be premium domain names when dealing with its clients. I don’t think the company’s position will come as a surprise, but it is good to note.
Here’s the video: