GoDaddy Video Explains "Premium Domains" |
101 Domain

GoDaddy Video Explains “Premium Domains”


Andrew Allemann shared some great intel about how GoDaddy boosted aftermarket sales revenue. Whether or not you list your domain names for sale via GoDaddy / Afternic, I think the article is worth your time.

I visited GoDaddy to see the customer sales flow using one of my domain names as an example. I wanted to see for myself how GoDaddy was presenting the opportunity to buy one of my domain names listed for sale on Afternic. One thing that caught my eye was a link that said “What are premium domains?” Clicking the link brought up a video created by GoDaddy, and I think it is also worth a watch.

Because of GoDaddy’s reach, I think the explanatory video would be trusted more by customers and prospective customers. This trust is what gives me concerns about the GoDaddy’s free appraisal tool. That aside, I think it is important for domain investors to see what GoDaddy considers to be premium domain names when dealing with its clients. I don’t think the company’s position will come as a surprise, but it is good to note.

Here’s the video:

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

Reach out to Elliot: Twitter | | Facebook | Email

Comments (19)


    Pretty sure this video was already posted in the blogs before.

    A few thoughts:

    1. Some of the earliest words in the video are the familiar phrase “short, memorable.”

    Normally you would think the typical mindless nonsense domainers (who are not the market) preach about that is to come next, but it doesn’t, starting with a two word “cool” example that is long by domainer standards.

    2. The most focused upon example of a premium domain is the three word “”

    Ergo, in this video a top quality three word .com both can be and is “premium” and “short and memorable.”

    3. I can still point out a nice “long” three word .com that is easily and realistically worth 9 figures based on an honest and sensible understanding of the value of top domain names (but for business and competitive reasons we all understand I still won’t call attention to it).

    February 27th, 2018 at 3:10 pm


      (And don’t forget my super long four word .com a London Stock Exchange listed company tried to buy when I was only using it as an end user. That too was “short and memorable” with respect to its intrinsic quality and subject matter.)

      In reply to John | February 27th, 2018 at 3:13 pm


      I own 4 worder and long by domainer standards but one of my favorites as it’s pretty much the holy grail of what we all want to do with our money.

      In reply to John | February 28th, 2018 at 10:16 am


      Ah, it’s you, the telephones dot com guy and domain investor dentist extraordinaire. You actually had at least one of my domains I let go in the past in fact. I don’t know if you still have it, and I can’t say more in order to avoid outing myself. đŸ™‚

      Thanks for sharing that remarkable example. That is most certainly a remarkable and truly extraordinary example of a great four word .com that is definitely worth a fortune. One may negotiate exactly how big a fortune if the time comes, but no matter how you slice it it is definitely a “fortune.”

      Now there are some or many “domainers” who still have their head so far up their ass about such things (yes, there is a time to use such language) that they might babble on and say something like, “oh no, that one is worthless, and only ‘’ has any value.” And they would be stupid, and mistaken, even though clearly the shorter example is also a great domain also worth a fortune.

      We all have our “secret sauce” when it comes to biz. Even for those who would agree that this domain is obviously a great domain, I doubt they would see just how good it really is because they probably missed what I’ve been able to see about it. There may be some, but I doubt it. – very nice.

      In reply to Tony | February 28th, 2018 at 5:46 pm


      …and by “very nice” I most certainly in this case mean, “spectacular.”

      In reply to Tony | February 28th, 2018 at 6:10 pm


      John, I had asked you to expand on your past with bitcoin on a thread here but that thread was locked to new comments so I wasn’t able to thank you for sharing. Appreciate the story, man.

      In reply to John | February 28th, 2018 at 7:50 pm


      My pleasure, Tony.

      In reply to Tony | February 28th, 2018 at 10:33 pm

    christopher brennan

    i make my living from a geo +keyword domain in the construction industry

    February 27th, 2018 at 7:41 pm

      Elliot Silver

      That’s something you probably shouldn’t share unless you own every possible variation.

      In reply to christopher brennan | February 27th, 2018 at 7:43 pm


      I understood his comment to mean that he runs a business on a geo+keyword domain i.e. plumberchicago, electricianboston, rooferdallas, etc.

      In reply to Elliot Silver | February 27th, 2018 at 9:18 pm


      Sorry, someone please put me to sleep. Meant to say chicagoplumber, bostonelectrician, dallasrooofer, etc.

      In reply to Jaybuk | February 27th, 2018 at 9:23 pm

      Markus Nystrom

      Would you prefer to be put to sleep with a dose of morphine or sodium thiopental? You only get to choose once.

      In reply to Jaybuk | February 28th, 2018 at 2:41 pm


    Domains, like real estate are an asset whose value is dependent on location/other ‘uniqueness’ attributes.

    AI Algo driven semantic analytics often dont often adequately id such attributes in my portfolio’s experience. Thus otherwise more valuable domains are not most favorably represented to a prospective buyer.

    GoDaddy could enhance its success selling more domains at higher prices if it provided the ability for owners to include select language labeled: ‘owners comment’ – below GD’s algo derived description – like what leading domain brokers newsletters have in their ‘details column’ next to name+asking price

    That way the domain’s unique selling proposition, which may not be apparent to either AI or afternic brokers when contacted by cooperating registrars for requesting a price, could help facilitate more sales, and be more seller friendly too đŸ˜‰

    February 28th, 2018 at 9:17 am

    Mark Thorpe

    GoDaddy, please stop calling them Premium Domain Names! Call them Valuable Domain Names.

    Average person buying a premium domain name: “So, I have to pay a premium for this domain name? No thanks!”

    Average person buying a valuable domain name: “So i am going to receive a valuable domain name? Perfect!”

    You have to think like a person who is not in the domain Industry bubble!

    February 28th, 2018 at 10:09 pm

      Elliot Silver

      Interesting idea… thanks for sharing.

      In reply to Mark Thorpe | February 28th, 2018 at 10:11 pm

      Mark Thorpe

      No problem. I’ve been saying this about premium domains for awhile now, but no one is listening.

      I changed my wording from premium domains to valuable domains awhile ago.

      A simple tweak like this by GoDaddy could be huge! For GoDaddy and domainers.
      Hopefully they will listen.

      In reply to Elliot Silver | February 28th, 2018 at 10:34 pm


      That’s a great idea Mark, and your last sentence is exactly my point all along about domainers understanding and acknowledging what constitutes valuable premium domain names:

      “You have to think like a person who is not in the domain Industry bubble!”

      In reply to Mark Thorpe | March 1st, 2018 at 11:25 am

      Mark Thorpe

      Thanks. Unfortunately not enough people think outside of the domain Industry bubble. Businesses just keep promoting the same thing over and over.

      In reply to john | March 1st, 2018 at 5:57 pm

      Yeah I agree!

      Premium = expensive (but why?)
      Valuable = Investment (make money)

      In reply to Mark Thorpe | March 2nd, 2018 at 11:16 pm

Leave a Reply

Name *

Mail *