I noticed that quite a few domain names transferred to NameFind this morning from a company called Traffic Names, Ltd. The portfolio has many high value domain names, and my guess is that this was an 8 figure acquisition. Jamie Zoch wrote about the acquisition earlier this morning.
After seeing the domain registrant changes and Jamie’s article, I sent an email to Paul Nicks, Vice President of the Aftermarket at GoDaddy. I asked him for an official comment about the acquisition, and I also asked him if the company acquired the entire portfolio or a portion of it. Here’s the official GoDaddy statement about the acquisition:
“We can confirm that GoDaddy has acquired another great domain name portfolio. This is a high quality portfolio and will help deliver customers their ideal name. The seller asked we keep their identity private, so we will not be disclosing that information.”
In addition to this statement, Paul also confirmed that GoDaddy acquired the entire portfolio. DomainIQ indicates that this is somewhere in the ballpark of 31,000 domain names. That figure doesn’t include names that could have a different email address associated with them or privately registered domain names.
If you have a look at DotComAgency.com (or the Archive.org version if the website is taken down), you can see quite a few of the domain names that GoDaddy likely acquired in this deal. Using DomainIQ, I found some of the top names in the portfolio:
This portfolio acquisition follows other portfolio acquisitions in the past couple of years including Mike Berkens’ Most Wanted Domains portfolio, the Marchex domain portfolio, and the Elite Domains portfolio. There may have been others that went under the radar or that I can’t think of off the top of my head. I think this shows that GoDaddy is always on the hunt for the right portfolio deal that it knows its sales team can manage and monetize.
As with the other portfolio acquisitions, if you had an interest in any of the domain names in this portfolio, you might want to reach out to NameFind’s Brian Kleiner to discuss a deal. I am sure they will be going through the historical inquiries and possibly begin to reach out to prospects who previously inquired.