Last week, I took one of my parked domain names and built a very small website, monetized with Adsense. The domain name had received a fair amount of direct navigation traffic, but it wasn’t making much money as a parked page. I figured it couldn’t really make any less with Adsense, so I would see how it does.
I was surprised at how much more revenue was generated during the past few days, granted we’re not talking about a lot of money. While it had a PPC page up for a full month, the domain name generated 42 clicks and made just a couple of dollars. In the few days since I’ve had my “mini site,” the domain name has received just 8 clicks, but more than double the revenue.
Time will tell how the site does during the year, but right now it’s only making money from direct navigation traffic. If and when it gets indexed, it will hopefully generate some search engine traffic and potentially drive more revenue.
Of course, we need to take the time of building it into account. I purchased an article from TextBroker.com for $5.00 and paid about $125 for the logo (I intend to build the site out further, hence the logo expense). I also used a free template for the base of the website, and it was fairly easy to modify on my own, even with my limited experience.
All in all, if it makes $500 this year, it will pay for itself and my time.
I am not going to mention the domain name because I don’t want to draw attention to what the site looks like or where it was previously parked.