Because of Escrow.com’s unique position of transacting many private domain name deals, the company is privy to aggregated domain sales data others do not have. Escrow.com published its Domain Investment Index Report for the first quarter of 2022. It can be accessed via this Google Drive link the company shared with me.
In the first quarter of 2022, more than $130 million worth of domain name transactions were completed via Escrow.com. This is a substantial jump from the $110 million in domain name sales transactions the company managed in the first quarter of 2021. It is also a decrease from the $158 million in sales transacted in the fourth quarter of 2021. This is the fifth consecutive quarter Escrow.com achieved over $100 million in sales.
According to a representative from Escrow.com, “In Q1 2022, transactions for four-letter and four-character .com domain names were the most popular category and dominated growth for the quarter.” It would be interesting to know if this is based on revenue or the number of domain names sold. A large 4 letter .com portfolio sale could skew the numbers a bit.
As we seem to be entering a bit of a recession, this backwards looking report isn’t necessarily a harbinger of what’s to come for the remainder of 2022. It is good to see Escrow.com sharing this data because it helps me monitor the health of the domain name aftermarket compared to past performance.
When you have a chance, you will want to review the report for yourself.