Entrepreneurship Handbook Offers Domain Advice – Reveals a $385k Domain Name Purchase

Chad Folkening shared an excellent newsletter article from the Entrepreneurship Handbook that will be of interest to domain investors. Not only does Dave Schools share some good advice for buyers of valuable domain names, but he revealed a one word .com domain name that was acquired for $385,000.

Before sharing the domain name sale he revealed, I must say I agree with his thoughts about using .com domain names:

“The dotcom makes a strong first impression (you only get one) that your new business or product is a serious company. It demonstrates you’re truly invested and it’s more than a side project. All established brands have the dotcom.”

Later, Dave mentioned the confusion that can be caused when a business builds a brand on an off-brand domain name. For instance, adding “Get” can make people add “Get” to the company’s brand name. Even with the .com, it can be confusing.

Dave also revealed an expensive domain name acquisition that his company made –  Session.com for $385,000 (more on that below). He mentioned that the company made a mistake by branding the company as “Session” instead of Session.com. You can read the article to understand the reasoning for why this was an error.

I agree with Dave’s rationale. In fact, this is something I wrote about before when I encouraged founders and marketers to “embrace the extension in branding.”

When Dave originally mentioned that Session was launched at the end of 2022, I retweeted his tweet and mentioned that the domain name had been owned by Brent Oxley:

I understand the domain name was sold in 2021. I checked NameBio, and the domain name was not yet indexed there. Once DNJournal adds this domain name sale to its 2021 domain name sale archive, it will rank as the 40th largest public domain name sale of that year. I added it to the Embrace.com list of recent one word .com domain name sales.

Dave’s article offer’s some very good first-hand advice on domain name usage and branding, and I am sure I will reference it to prospective buyers in the future.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

  1. Of course,dudh, as I said many times and base on life experiences,
    All it takes is…. repeat after me…slow and steady… MONEY.
    Yup, money buys anything and everything.

  2. Thank you Elliot.This is an interesting read Elliot. If Jamm was already in use,they should have done their homework in the first place .

    They should have never named their product Jamm and then try to rename to Session, which made it harder for customers to get used to after paying such a figure.

    Good thing they got the .com and since it’s a dictionary word and liquid,I am sure along the line ,they can resell for more or build a different product entirely on it .

    Session can even be built into a big fitness brand,an educational brand .So many potential can be built on it

  3. great read, thanks Elliot
    curious who sold venu.com as Venu Sports is now the Sports Streaming platform of Fox, announced earlier this week and they’re using venu.com
    I like it, as it conveys venue and avenue, but might not pass the radio test

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