One of the few new companies I learned about at Traffic New York was Elephant Traffic, and I just saw the press release below announcing the launch of their platform. The company has a large presence at Ad:Tech New York this week, and I think it’s good to see domain portfolio holding company reaching out at a mainstream event. The company is officially launching this week, and they’re holding a launch party tonight in the City.
Here’s the press release:
Elephant Traffic announced today the official U.S. launch of its new web-based interface to drive targeted search traffic to users’ domains. The service is designed to help advertisers optimize online spend by offering a steady traffic stream that is 50% more likely to convert and 40% cheaper than that of pay-per-click ads. Elephant Traffic provides real-time reporting and unprecedented transparency.
Elephant Traffic and its partners have a vast portfolio of domains with high traffic that results from direct navigation searches, which entails searching by URL such as laptops.com or mexicovacations.com as opposed to using search terms in a search engine. That traffic, which can be grouped by vertical and geography, can be directed to the buyer’s site of preference using the Elephant Traffic’s web-based interface found at http://Elephant-Traffic.com. Advertisers select streams of traffic from available domains and redirects can be set-up with a few clicks of the mouse with real-time monitoring. Elephant Traffic is the only provider of transparent direct navigation traffic, which allows you to choose the exact domains from which you would like to receive traffic.
Wei-Hai Chu, Elephant Traffic’s CEO, explains, “Not many people are aware direct navigation search amounts to 14% of all online searches and that only 11.5% of this traffic is being captured by traditional online advertising. Elephant Traffic gives advertisers the ability to capture this highly targeted yet untapped traffic quickly and easily using a streamlined interface.”
Discussing the direct benefits for advertisers, Commercial Director Daniel Goris says, “We’re able to give advertisers direct access to consumers who are twice as likely to complete an online purchase. Direct navigation search traffic has been neglected till now but our research has shown that it delivers up to 50% higher conversions rates than standard PPC advertising. What we’ve put together offers advertisers a great tool to diversify their online budgets and boost conversion rates.”
Elephant Traffic is pleased to launch in the U.S. at ad:tech New York and will host an official launch party on Nov. 4th at 1OAK on W. 17th St. between 9th and 10th Avenue from 7-11pm. The event is by invitation only but to register for more information, please visit http://Elephant-Traffic.com/adtech.
Elephant Traffic specializes in providing advertisers with high-quality targeted redirects originating from direct navigation search traffic. Elephant Traffic is part of Elephant Orchestra, a Prague-based company dedicated to innovation within the world of domains and traffic monetization. For more information please contact Jeremy Lopez at +420 725 060 188 or email email@example.com or visit http://www.elephant-traffic.com.
My issue with Elephant Traffic is they’re basically a Sendori. But many of the examples they give are being forwarded by…yep, Sendori.
Thanks for posting Elliot – hadn’t heard about this one yet.
Nice to see a company touting the benefits of direct navigation and offering advertisers a better price point per visitor than Adwords. With parking revenues declining and most services overly dependent on Adwords and Yahoo PPC feeds, it’s good to see some new alternatives appearing.
They’ve certainly got their work cut out for them, but offering transparency to keep tabs on click fraud is a nice start.
Sendori did not work to well for me, mostly because they only took US only traffic, and it still was not as good as Parked.com. I have an account with Adknowledge.com as well and it’s OK as well.
It’s good companies are thinking outside the box, but everything needs to be time-tested and see how the numbers work out.