Domain Name Sales has rolled out a totally re-designed website this evening, and because of its considerable end user reach, it will likely have an impact on all of us.
After spending about an hour checking things out, my first reaction is “wow” this is pretty cool. I want to share some of the things I’ve noticed about the new website, and I welcome you to share things I missed. I think you’re going to be impressed with the changes.
- You’ll first notice that the home page looks less like a trading marketplace and is more focused on educating the visitors about the value of a good domain name. This is critical because I assume many visitors don’t have much of an idea about domain names, and this education will likely keep them on the site longer.
- The DNS phone number is prominently displayed at the top of the page under the logo. It seems quite clear that the company is encouraging phone conversations with potential buyers.
- A link to the buyers guide is prominently displayed, and the guide offers a thorough overview of the value proposition of domain names, and it also makes the negotiation and purchase process on DNS very clear. There may be a perception that buying domain names in the aftermarket is somewhat opaque, but this makes things a bit more transparent for the buyer.
- When you click the “for sale” link at the top of parked domain names, you’re taken to a completely different inquiry form than the previous iteration. Visitors can sign in using Facebook or LinkedIn, which may help domain owners see who inquired about their domain names more easily.
- The sale inquiry page offers some compelling reasons for the visitor to try and buy the domain name. One issue is that the domain owners need to be certain to optimize their landing pages. For example, I don’t think the bullet points for HoneyBees.com are as accurate as they could be.
- When the buyer connects using Facebook or LinkedIn, the domain owner receives an email informing them of the inquiry. In the back end user panel, the prospect’s LinkedIn information is listed nearly in its entirety. This is great because the domain owner doesn’t have to visit that person’s LinkedIn page, which would likely show up under their visits.
- Once the buyer is connected via LinkedIn or Facebook, the buyer is taken to a streamlined page to make an offer and send a message.
- If a visitor goes to the Domain Name Sale website after clicking the “for sale” link, there is a gentle reminder strip at the top of the page encouraging them to return to the inquiry form. This is a nice feature so domain owners know that their traffic can easily return to the page they started from and may be less likely to inquire about a different domain name.