In 2009, Toys.com was sold at auction for $5.1 million. TechCrunch noted that there were two bidders at $3 million plus -Toys R Us and National A-1. According to GoDaddy, Toys.com is one of the top 20 publicly reported domain name sales of all time.
It looks like Toys R Us has fallen on some hard times lately and may be contemplating bankruptcy. According to USA Today, “Toys R Us is preparing for liquidation.” If that happens, I would imagine it is possible (or even likely) that the company’s Toys.com domain name will be sold. I don’t know if it would be auctioned or sold privately, but I wouldn’t be surprised if it goes up for sale again given the news. If the Toys.com domain name does go up for sale, I would imagine there could be several deep pocketed suitors for this domain name, including Amazon and Walmart.
Today’s poll asks if you think the Toys.com domain name is worth more or less today than the $5.1 million it was bought for in 2009. Vote in the poll below and feel free to share additional thoughts in the comment section: