During NamesCon, the .Club registry announced its new Broker Program and interest-free financing plans to help sell .Club domain names. Konstantinos of OnlineDomain.com wrote about this news in an article published a week ago.
In a press release announcing this news, here’s what the registry had to say:
“As we enter a new year, .CLUB continues to innovate new ways to make our brandable premium names accessible to entrepreneurs and small businesses. We were the first to offer financing to select registrants under our Startup Club program, which successfully incubated businesses such as Coffee.club and Soap.club. Now we are expanding the opportunity by offering Registry-backed financing for all premium names sold directly by the Registry and priced at $1,000 or more. With 60-month, interest free financing, that $1,000 name can be had for less than $17/month. For businesses and entrepreneurs, great 5 and 6-figure premium names become much more attainable when payments are spread out over 5 years. You can search for and purchase premium .CLUB names, with a one-time payment or with 60-month financing, at www.get.club.”
This afternoon, .Club registry CMO Jeff Sass shared that the registry sold a hair under $150,000 worth of .Club domain names in its first week offering these programs. This translates into 39 domain sales with a total value of $149,480 (after the broker discounts). Jeff told me that 37 of the 39 sales were made with the help of financing. 17 of the names were bought or sold by participants in the broker program.
According to Jeff, “the goal of us offering financing is to make great, brandable .CLUB premium names affordable for end-users – especially small businesses and entrepreneurs.” I am not entirely sure how this differs from the Startup.Club program the registry offers where buyers can pay using a payment plan and the startups get a marketing boost from the registry.
Commenting on the Broker Program, Jeff told me that “domain investors and brokers can more easily market and sell .CLUB premium names to their clients, passing along savings and the financing option.”
It seems like people are interested in participating, although the amount of money that people are putting down and the payment terms are key factors that were not shared by the registry. It would be interesting to know what % of the purchase is being put down at the point of sale. Hopefully Jeff and the .Club registry keep us updated on the progress of the program. I would imagine the sales prices will be publicly reported once the domain names are paid-off in full.