Check The Other Extensions

Last week, I shared 5 factors I consider when buying a domain name, and I want to expound on two of the factors because I think they’re great indicators of value for the .com domain name you are thinking about buying.

When acquiring a domain name in the aftermarket (private purchase or auction), I always look to see how many other TLDs are registered. As I mentioned before, the more extensions that are registered, the more valuable the .com is because there are other prospects that would want to upgrade and/or it shows that the keyword is valuable to someone else.

If you have time, I recommend that you analyze who actually owns those TLDs, too. I used the word “analyze” here because it’s not always easy to see who actually owns the domain names just by the Whois information. What I mean is that if you are buying a domain name and the .net is owned by Joe Smith, you should see who exactly Joe Smith is because that information is important. If Joe owns the largest real estate company in the city, he might have the money and interest in buying the .com should you want to sell it vs. Joe Smith who is buying cheap .net names at Go Daddy as investments.

I also think it’s important to note how long the other extensions have been registered. If a .net, .org, and other extensions have been registered for 12 years, it means someone has been paying $10+ a year for quite a long time. They may even be paying legacy pricing. There’s probably a reason they’ve sunk $100+ in renewal fees for these domain names.

The key takeaway aside from the insight is that there’s much more to do when buying domain names aside from entering your credit card information. If you treat domain names like lottery tickets, that’s cool, but it’s probably going to net the same result as going to the convenience store and buying lottery tickets. However, if you invest the time into researching good domain names and buy some good ones, that’s an investment you’ll probably find to be financially rewarding.

Previous article
Next article
Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


Leave a Reply

Recent Posts

Trademarkia Hiring Lead Developer for Domain Registrar Integration

Trademarkia is a website I use occasionally to perform trademark-related searches. This morning, I noticed a job listing the company posted on LinkedIn that...

SquadHelp Ultra Premium Marketplace Goes Live

🎉 It's here! The Ultra-Premium Marketplace is live We've partnered with @HilcoDigital to curate an incredible collection of domains. More additions coming soon! 🌟 Check it...

ROTD Auction Web3 Domain Names

According to a press release I received a moment ago, Right of the Dot is auctioning "Web3" domain names in partnership with Unstoppable Domains.... Dispute Gives Guidance on Common One Word Domains

The latest #UDRP Digest (Vol 3.37) is out now! Read about some interesting cases including,, and more, with commentary from @dnattorney...

BuyDomains Discontinues Sharing Domain Name Sales

BuyDomains owns and operates a very large domain name portfolio consisting of hundreds of thousands of domain names - possibly millions. Many of the...