Shortly after purchasing DomainInvesting.com, I made a list of people that would be instrumental in the rebranding of my blog that I needed to call and email. Theo Develegas of Acroplex was on that short list. I worked with Theo before on a couple of design projects, and I knew I wanted him to work on this rebrandng.
There were three reasons why I chose Theo for this project without bidding it out to other designers. First and foremost, I like his work and found his creative designs to be affordable. Secondly, Theo knows the domain investing space and knows exactly who the target audience is. He has worked on non-domain industry projects before, but I appreciated the fact that he knows who will be reading. Finally, I knew Theo would be able to manage the project in a timely manner and he would do it confidentially.
When I first engaged Theo on the project,