If you are a regular visitor to Sedo’s website, I am sure you noticed a major change when you visited Sedo.com this morning. Perhaps coincidentally, the last major Sedo website redesign occurred exactly 5 years ago yesterday.
One of the major changes I noticed right away is that there is far more information about buying domain names on the home page. I think this will prove to be helpful to customers who may be less informed about the domain name buying process. I would recommend that they ditch the “How It Works” tab and make that section a feature on the home page that doesn’t require a user to click the tab to read about the process.
Although the first thing visitors will notice is the design changes, I was told that the root of the redesign was to provide an even better functioning website. The company paid particular attention to mobile browsing functionality, as the website is now responsive. There were also changes made to search filters, allowing for more accurate (and time saving) searches.
The company is continuing to work on improvements to its internal infrastructure. I am planning to spend some time going through the website this morning to see what changed.
Sedo is a major end-user facing website that exists to help people sell domain names. As such, if you notice any errors or have suggestions to Sedo, I invite you to share them in the comment section or privately with someone from the company.
Sedo published a press release to discuss the changes that were made to the website and the rationale behind those changes. I have published the press release below for your information:
