There is less than a week to go until NamesCon 2017! As you know, we are busy getting ready for our largest — and best — conference to date! NamesCon attendees are already making great connections through our new mobile app and organizing their schedules to maximize their time. NamesCon tickets are still available to purchase — don’t miss out on the chance to attend the biggest domain name industry event in the world. People from all parts of the domain community are set to converge on the Tropicana Hotel and Casino in Las Vegas from January 22-25, 2017.
We want to help you make the most of your conference, so we are running this interviews series introducing you to NamesCon Sponsors and the people behind the big names. Today’s Spotlight interview is with Toby Hall, CEO at MMX (also known as Minds & Machines).
What is your company’s mandate; what sets you apart?
In 2016, Michael and I went through the process of restructuring MMX from a vertically integrated business into a pure-play registry. This is allowing us to far better listen to our partners – registrars, domain investors and end businesses – to help them deliver success. At its core, we believe this culture of partnership is now helping both mend old bridges and build new ones. In short, this spirit of openness and partnership is now helping to set us apart.
Who benefits from your product or service?
We want to help everyone in the ecosystem make money – registrars, domain investors and end-consumer businesses.
What factors have contributed to your company’s growth and success? In 2016 the key moments have been:
1. The successful restructuring of the business into a pure-play registry by outsourcing our technical back-end to Nominet and closing down our registrar operations;
2. The expansion into the Chinese market through the launch of .VIP;
3. Putting in place the steps to continue developing in 2017.
In 2017 a key focus will be to better monetize our premium inventory in the US and Europe as well as continue to developing usage in key vertical industries.
What major milestones has your company accomplished?




