During the last few days, a tremendous variety of publications wrote about Taylor Swift (or most likely her representatives) registering .Porn and .Adult domain names. There were articles from publications such as USA Today, Cosmopolitan, Fortune, Entertainment Weekly, CBS News, and many other news outlets from around the world.
In my opinion, this “news” topic is not news at all, and I don’t really understand what all the fuss is about. In fact, I think this tweet from Directnic says it best:
Let's be adults: Registering domain names that protect your branding is smart and proactive. Just ask @taylorswift13. http://t.co/5Bj4DHJyN6
— Directnic.com (@Directnic) March 23, 2015
When it comes to domain name registrations, companies need to be diligent and proactive. Companies need to protect their trademarks, especially when it comes to urls that could be used in an embarrassing manner or in a way that could confuse a customer or prospect.
For Taylor Swift and her brand, I would