An interior design company in Finland called Vallila filed a UDRP to try and wrest control of the Vallila.com domain name from its rightful owner. The company operates on Vallila.fi, so owning the exact match .com domain name would have been ideal for them. Instead of buying the domain name, which the company tried to do but failed, the company opted to file a UDRP instead. They failed at that approach as well.
Vallila is a neighborhood in Helsinki, Finland. As such, owning the geographic exact match .com domain name is fair game. A company called Linkz Internet Services has owned Vallila.com for quite some time, and the Uniregistry-parked page has travel related advertising displayed.
In the UDRP decision, it was revealed that the company tried to acquire Vallila.com. The complainant discussed this in its filing, but apparently left out some pertinent information that was provided by the respondent’s attorney, John Berryhill. Here’s an excerpt from the section in the UDRP decision discussing Reverse Domain Name Hijacking:





A UDRP was just filed against the valuable three letter JAT.com domain name at the World Intellectual Property Organization (WIPO). The UDRP filing is case 