Subject of UDRP (Updated)

A UDRP was filed at the National Arbitration Forum (NAF) against the valuable domain name. The  filing can be seen at, and it is case #1753342. was created in March of 1994. The domain name is currently registered to a California-based company. Using the DomainTools Whois History Tool, I can see Whois records since 2000. The email address on the earliest record in 2000 matches the email address of the current registrant, so the registrant has had it for at least 17 years.

When I visited, I was taken to a website that says “Internet Marketing Inc a PartnerVision venture” in the header. Obviously IMI is short for Internet Marketing Inc. Below this, there is a notice that says the website moved to Below this are helpful links “for other IMI Companies.”

Interestingly, there is a page within the website that says the and domain names are for sale. There is absolutely nothing wrong with selling valuable domain names like (just ask a publicly traded company like GoDaddy which has sold many millions of dollars worth of generic domain names like this one). The price may seem high (“offers less than two million dollars will not be considered.”) but a domain name owner can ask whatever price he or she wants and there is nothing wrong with that. Domain owners have the right to ask whatever price they want for their assets and if someone thinks it is too expensive, they can go find something else within their budget. That’s how it works – just like real estate.

Because this UDRP was filed at NAF, the entity that filed the complaint is not yet known. A Google search for “IMI” returned a ton of businesses and organizations that may have filed the UDRP. Some of the top results for a search of IMI include:

  • Innovative Medicines Initiative
  • IMI Systems
  • IMI plc
  • IMI, Inc.
  • IMI Defense
  • International Masonry Institute
  • Intermolecular, Inc. (has the IMI ticker symbol)
  • IMI Sensors
  • Irving Materials, Inc.
  • Internet Marketing Inc. (A different company that uses for its website

Because there are so many possibilities and so many registered ccTLDs, gTLDs, and other extensions with IMI in them registered, I wouldn’t even venture a guess on who filed the UDRP.

There have been quite a few UDRP filings for three letter .com ( domain names this year. Almost all of those were won by the domain name owner, with the exception being where the panelist ruled a domain name was stolen or something to that effect. I do not see how a complainant could prove that the domain name was registered and is being used in bad faith. I would be curious to see if the complainant tried and failed to buy the domain name or otherwise balked at the $2m price tag (using the UDRP as a “Plan B.” I don’t recall seeing that tactic work before.

I will keep my eye on this UDRP as I do with all UDRP filings against valuable generic domain names like this one.

Update: In a surprising decision (to me), the domain name was ordered to be transferred to the complainant, Irving Materials, Inc. The domain name registrant did not respond to the complaint. I wrote about the UDRP decision.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I don’t see how a UDRP can succeed against a generic LLL unless the three letter combo is trademarked. Not an easy thing to do. I recall the litigation between the World Wildlife Foundation and the World Weestling Feferation over WWF. It took years. My guess is someone is seeking litigation leverage to try and drop the asking price.

  2. Funny enough, I used to work at Internet Marketing Inc. (on your list there) and I remember telling them they should buy

  3. there are 64 live TM’s in the TESS database for IMI. Some tm owners my hold multiple tms for different cats. THose are your likely suspects. ANybody else may be on a pipe dream. But they still have hurdles. Hopefully the “seller” didnt create any bad faith, NAF can be a real btch.

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