Earlier this year, outdoor clothing retailer Backcountry reportedly started to become more aggressive with regards to its Backcountry trademarks. The company, which operates on its brand match descriptive domain name (Backcountry.com), reportedly went after other companies and websites that were also using Backcountry in their branding. This made many people upset, especially when they learned that some of the companies in Backcountry’s crosshairs had been using the “Backcountry” branding for a long, long time:
There were a lot of upset gear customers this week after news dropped that the e-retailer was suing smaller brands for trademark infringement of the word “backcountry”. https://t.co/rMO5aOd6FC
— Outside Magazine (@outsidemagazine) November 7, 2019






