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Luke Webster’s Shaving.club Announced

Elliot Silver
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logoAs you probably know by now, .Club domain names will be available to hand register beginning today. There have been news releases from the .Club registry as well as emails from partner registrars announcing the availability of .Club domain names. I think one of the smarter marketing tactics they  have undertaken is working with Luke Webster on the launch of a new website, Shaving.club, which will go live at some time today.

Many gTLD domain registries have a program like a Founders Club or Pioneers Program  that puts “premium” domain names in the hands of developers at a minimal cost or for free. The registry ensures that one of their domain names is developed, and the registrant gets a domain name at a savings. I think .CO was bolstered by its Founders Program, especially when it came to premium names like T.CO and X.CO, which are widely used today. I think .Wiki will benefit if Wikipedia begins W.wiki, and I think we will see more of this in the coming months.

Luke Webster has found a profitable niche in the shaving business, and I encourage you to watch the informative interview he

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Promote Your New gTLD on a NC License Plate

Elliot Silver
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Companies have been spending quite a bit of money on promoting their domain registries. Frankly, with all of the domain names available and with the number of forthcoming extensions, they really need to spend marketing dollars to promote their extensions.

Abdu Tarabichi of Domainsville is offering new gTLD registry operators a unique way to let people know about their new domain name extensions. According to a tweet he just posted, he will offer up his North Carolina license plate as a medium to promote a gTLD registry. In the photo he shared on Twitter, the .co.com registry is being promoted as an example. The cost for this promotion is $399 a year, and interested companies can connect with him via Twitter.

This is certainly a unique way for a company to market its extension, although it would probably be confusing to others in the short term. Perhaps he can also offer a license plate frame as part of the deal, and that could be used to give more information or an illustration of what the extension means and how it can be used.

Google Treats New TLDs as gTLDs

Elliot Silver
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There is a thread in Google Product Forums’ Webmaster Central forum asking about TLDs being treated as generic. Although the question doesn’t specifically appear to be about ICANN’s new gTLD program, it garnered a response from a Google employee who mentioned the new domain extensions.

According to John Mueller, Webmaster Trends Analyst at Google, “we currently treat the new TLDs as gTLDs, even if they sound like they may be region-specific (eg .berlin).” This is interesting to note, although I don’t believe it is unexpected. Mueller continued, “If, over time, our analysis shows that they’re clearly limited to only websites from those regions, that might be worth reconsidering. In the meantime, you should be able to set geotargeting manually for these TLDs.”

As you may already know, Google has a

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Will RealEstate.coms Go Up or Down in Value?

Elliot Silver
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.RealEstate will be one of the new domain name extensions coming on the market at some point in the not so distant future. According to the ICANN website, there are currently four applicants for the .RealEstate domain extension: Uniregistry, DotRealEstate, LLC, Top Level Domain Holdings, and New North, LLC (Donuts).

Since the registry hasn’t been awarded yet, I have no idea what the price will be for .RealEstate registrations, let alone premium domain names. If I was to venture a guess, I would say that the corresponding exact match .RealEstate domain name many large US cities and cities with high end real estate will be considered premium, and they will have a premium price tag and renewal fee.

Considering how some real estate agents value domain names, it remains to be seen what will happen to the value of

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NYC Mayor Touts .NYC Domain Names

Elliot Silver
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nyc registryThe sunrise period for .NYC domain names began today, and the .NYC domain registry received support from New York City Mayor Bill de Blasio this morning. Today is the first day that trademark holders can apply for a .NYC domain name, and there are around 30 domain registrars working with Neustar to offer sunrise registrations. Sunrise registrations can be made from now through June 20.

According to a press release found on NYC.gov:

“New Yorkers are constantly innovating and putting this great city on the digital map,” said Mayor Bill de Blasio. “The launch of the .nyc domain is one of the most anticipated arrivals for the city and the Internet at large. There is no shortage of New Yorkers ready to claim their exclusive .nyc identities online, and this is their chance to reserve their piece of this city’s valuable digital real estate.”

In addition to announcing the beginning of the .NYC sunrise period, the press release also announced

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Uniregistry Announces Pioneers Program

Elliot Silver
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Uniregistry LogoOne of the best ways for a new gTLD domain registry to let people know that it exists is to ensure that some of their domain names are developed into brands. One way to accomplish this goal is to get some of the premium domain names in the hands of people and companies who will develop them into brands.

Uniregistry recently announced its Pioneers Program, which aims to put some of its reserved domain names in the hands of developers. Instead of having to pay what might be a substantial sum to secure a reserved domain name from the registry, Uniregistry will either give a domain name to a qualifying applicant or charge a nominal fee for the rights to it.

Here’s how the Uniregistry Pioneers Program is described:

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