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Did 50 Cent Invest in .Club?

Elliot Silver
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30

I heard about the major launch party the .Club Registry threw in New York City to celebrate the launch of the .Club extension. I wasn’t able to attend the event, but I heard it was a fun time for those who could make it. I didn’t watch the video of 50 Cent (Curtis Jackson) speaking at the event until last night, and when I did, something that he said caught my attention.

Shortly after the introductions from .Club’s Colin Campbell and Jeffrey Sass, beginning at around the 2:02 mark, it sounds to me like 50 Cent said,

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NameStat.org Offers New gTLD Info

Elliot Silver
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2

 

Jean Guillon retweeted the above tweet, which made me aware of NameStat.org this morning. I spent some time looking around the website, and it looks like they offer some interesting information about new gTLD domain name registrations.

On the home page, you can quickly reference the “Top 10” in categories including fastest growing gTLDs, best selling gTLDs, fastest growing IDNs, best selling IDNs, fastest growing .City TLD, and best selling .City TLD.

On the gTLD registrations tab, you can see the number of domain names registered in

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Memorial Day Weekend Updates

Elliot Silver
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13

One of the nicer things about this business is that I can take a day off whenever I feel like it. Yesterday, I decided I would do some of the easier landscaping stuff around the house (mulching). I bought 5 cubic yards of mulch, a wheelbarrow, and a pitch fork. I am totally regretting it today. My back is sore, my arms are sore, and I didn’t even finish the job. There is a first and last time for everything.

If you’re in the US, I hope you enjoy your Memorial Day weekend and don’t forget the meaning behind the holiday. Here are some updates, thoughts, and a bit of advice for good measure.

  • Michael Castello published an article on DomainInvesting.com that I think is worth a read. I appreciate that Michael shared
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DNPric.es Tracking New gTLD Sales

Elliot Silver
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7

Although I don’t think aftermarket sales prices is all that good of an indicator of how well a new gTLD extension is doing, I think the DNPric.es approach to tracking the new gTLD domain name aftermarket sales is pretty neat. DNPric.es has a page on its website tracking the aftermarket sales for new gTLD domain names in order of sales volume (by sale value).

When you visit the sale table, you can sort the results by value, volume, alphabetical order, or average price. You are also able to click on the TLD and drill down to see what sold and for what price. For instance, when you click on the .Club link, you can see the 11 domain names that were reported as sold in the aftermarket (all currently brokered by Sedo).

One issue with this table is that it does not

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New gTLD Marketing is What Interests Me Most

Elliot Silver
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8

I think I’ve made it pretty clear that for better or worse, I am primarily on the sidelines when it comes to the new gTLD domain names. I would rather pay more for good names in a year or two (or longer) than buy new domain names now because I can determine whether they have enough investment value for my company at a later date. At this point, I have no idea whether it will be feasible for a domain investor to make money from the new domain names, so I am not buying many.

To me, the most interesting aspect of the new gTLD domain names is the marketing that registries and registrars are doing to sell their domain names. My background is direct marketing (my education and career), and I find these marketing efforts to be interesting.

We’ve already seen some pretty unique marketing and advertising tactics undertaken by registries and registrars. One example is

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Who is Responsible for New gTLD Marketing?

Elliot Silver
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11

It is my opinion that in order for the new gTLD domain names to have investment value for domain investors, there need to be companies who use these domain names for their websites. In order for this to happen, end users need to know what the new domain extensions are and why they should choose them over existing TLDs. These end users also need to be convinced that their domain names will be recognized and trusted by their clients and prospective customers.  Educating these end user buyers will require significant marketing efforts.

This leads me to the question: who is responsible for new gTLD marketing?

On one hand, the domain registrars have direct contact with the prospective end user buyers, and they are responsible for suggesting specific new gTLD domain names to potential buyers. On the other hand, the domain registries operate individual gTLD extensions, and to a large extent, each TLD is its own brand that needs to be marketed to prospective buyers and end users.

I reached out to representatives from several domain registrars and new gTLD registries, and I asked them who they think is responsible for the marketing that needs to be done to make consumers aware of the new gTLD domain names. Below, you will find the responses from those who were kind enough to take the time to share their thoughts:

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