I heard about the major launch party the .Club Registry threw in New York City to celebrate the launch of the .Club extension. I wasn’t able to attend the event, but I heard it was a fun time for those who could make it. I didn’t watch the video of 50 Cent (Curtis Jackson) speaking at the event until last night, and when I did, something that he said caught my attention.
Shortly after the introductions from .Club’s Colin Campbell and Jeffrey Sass, beginning at around the 2:02 mark, it sounds to me like 50 Cent said, “the only thing that I regret is that I didn’t meet these guys sooner so I could have bought more of their company.” I am not 100% certain that those were his exact words, but that is what it sounds like to me.
I reached out to representatives from the .Club Registry to ask for more information about this comment, and CEO Campbell said, “we really can’t disclose any terms as everything is confidential between the two companies. In the future we may be able to disclose more.” The .Club Registry website mentions a “partnership with award-winning rapper, actor and entrepreneur, Curtis “50 Cent” Jackson.”
Mr. Jackson is a savvy businessman having been an investor in Vitaminwater, which was later sold to Coca-Cola, and he was also a major player behind the G-Unit brand. This is something I will keep an eye on.
.Club has been spending quite a bit of money marketing the extension, and it’s good to see. Even though I haven’t invested in any .Club domain names, I assume those who have are happy to see the company spend money marketing its domain names. The Registry advertises on several domain blogs (including this one), has sponsored domain investor events, and they are getting the word out about .Club domain names with GoDaddy home page takeovers. I think this type of marketing effort is good for .Club and probably benefits the domain investment space as well.
The Registry is in business to sell .Club domain names, and it seems to be working quite well for them. In fact, NameStat.org (which I wrote about a couple of days ago) is now showing that .Club is the best selling gTLD, having surpassed .Guru.