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Video: Google I/O Discussion About Domain Names

Elliot Silver
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At the Google I/O conference that was held this past week, the company discussed its new Google Domains offering that is currently being beta tested. I want to share the video below featuring three Google employees discussing Google Domains and domain names during general at the event. In addition to speaking about domain names, the employees fielded questions from the audience as well.

Participating in the discussion were the following three people:

  • Ben Fried, Google CIO
  • Corey Goldfeder, Google Software Engineer
  • Kripa Krishnan, Google Technical Program Manager

The video is on the long side, but I think it’s worth watching to get Google’s perspective on domain names, its Google Domains offering, and the new gTLD domain names.

Justin Bieber: “My Tumblr is Joker.Tattoo”

Elliot Silver
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Very early this morning, Justin Bieber posted something on Twitter that probably made Frank Schilling and his Uniregistry team very happy. I embedded the tweet below, but Bieber said, “My Tumblr is Joker.Tattoo“.

 

As you are probably aware, the .Tattoo new gTLD extension is owned and operated by Uniregistry. The domain name is not directly registered to Bieber, but it appears the domain name is registered to someone whose company is backed by Bieber. The domain name was registered in April.

I reached out to Uniregistry to see if this is a registry promotion, and I was told

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New Domain Extensions on Comedy Central

Elliot Silver
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I thought you might like to watch this humorous clip from @midnight with Chris Hardwick on Comedy Central. This week’s episode features Deon Cole, Jesse Joyce, and Brendon Walsh, and one of the topics is the new domain names.

In the video, which I embedded below for your convenience, the three comedians play a game called “NewDomainArticles.Game” and come up with funny new gTLD domain names. Perhaps some of their suggestions will be found in the next round of new gTLD applications.

Thanks to Taryn Naidu for the link!

New Domain Name Study: China More Advanced

Elliot Silver
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Sedo shared the results of a study it conducted to gauge awareness about the new gTLD domain names by people in several countries. Sedo published the results of its “International TLD Awareness Report” on its website (pdf), and I thought I would share some of the key themes from the study that were published and shared with me this morning.

Keep in mind that this was a broad study, but it wasn’t huge, as it “queried more than 1,150 individuals from the United States, United Kingdom, China and Germany.” I don’t know if the study was conducted by a third party company, nor do I know if these participants were pre-qualified in any way (ie domain name owners or general Internet users for example).

U.S. Key Themes

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Poll: Will .com “Lose Dominance” by 2020?

Elliot Silver
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There’s an interesting article in The Telegraph today that discusses domain names and cites a report from NetNames.  From the article:

“According to NetNames’ Internet 2020 report, 92 per cent of large companies in the US, Britain, France and Germany are planning to invest in new domain names over the next three years, and 46 per cent say they already have begun to invest in this area.

Although .com will remain popular, registrations of new domain names will significantly overtake new registrations of .com and .net, as these established domains become saturated, according to NetNames.“

I haven’t seen or read the NetNames report (and I don’t see where the report can be downloaded), but I would certainly say this prediction is provocative.

I am unsure if the prediction is that there will

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What if McDonalds’ WC Gol Ad Used .MCD gTLD?

Elliot Silver
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If you have been watching the 2014 World Cup matches in Brazil, you have likely seen the McDonalds advertisement the company has been running on the pitch sideboards. McDonalds is directing viewers to a special World Cup website found on a subdomain of its website: Gol.mcd.com.

When I first saw this campaign, my initial thought was “I wonder if they bought golmcd.com” to avoid losing traffic to this possible typo. They did not, and it appears that someone else bought it on June 2.

I was on Twitter yesterday, when I read Christopher Hofman’s tweet. Because McDonald’s applied for the .MCD gTLD extension, it may have been possible for McDonalds to use gol.mcd for this advertisement had it been available. Here’s the tweet I am referencing:

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