Yesterday morning, I shared an interesting Facebook post written by Sahar Sarid discussing the decision to use ABC.xyz for Google’s new Alphabet holding company with some of his thoughts. This morning, Sahar shared additional insights and thoughts about Alphabet and the decision to choose ABC.xyz for the website.
Sahar gave me permission to share the entire post that he published on Facebook today. I know that some people do not have Facebook accounts (or they use them for personal things rather than business discussions), so you are welcome to post your thoughts and comments here or or directly on the Facebook post.
This is a follow-up post in a series of posts examining Google’s new Alphabet name, what it means, what it tells us, how they come across. Agree or disagree? comment below.
With Alphabet, While Google was driven by serious Anti Trust allegations in creating this new structure, from branding perspective, they tried to come across as unconventional, young, edgy, and experimental. I don’t think it works. I think people ultimately will see through it, and I think they whole branding aspect can be described in one word: Fail.
Let me explain.