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Masters Winner Uses .Golf Domain Name

Elliot Silver
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If you’re a fan of golf, you probably spent at least some time the last few days watching the 2016 Masters golf tournament in Augusta, Georgia. If you watched the last few holes during the final round on Sunday, you saw Danny Willett win the Masters.

Interestingly, Danny Willett uses a .Golf domain name for his professional website: DannyWillett.golf. I first learned about this after seeing Donuts Co-Founder and EVP Dan Schindler’s tweet following Willett’s victory (Donuts operates the .Golf extension):

If you have a look at Willett’s Twitter page, you can see him link to DannyWillett.golf, which confirms that this is his official domain name. Whois registration information shows that the domain name is registered to International Sports Management Ltd., which is “a sports management agency based in Cheshire, England that represents leading figures from the sports of golf and cricket.” Interestingly, the company uses ISM.golf for its website.

I asked Dan  Schindler  if there is any marketing deal between Donuts and Willett, and he said

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.Store in Sunrise

Elliot Silver
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Radix announced that the .Store domain extension is now in its Sunrise stage. This is the period of time where trademark holders can acquire .Store domain names that match their brands and marks. Considering the number of .com domain names that have “Store” in them, I would imagine this is going to be a relatively popular extension.

To help make trademark owners aware of the sunrise period, the registry created an informational video sharing what the Sunrise period means and how trademark owners can reserve their domain names. I think it’s a good idea to make trademark owners aware of the sunrise period to reduce the number of cybersquatting instances, which don’t benefit anyone.

According to Radix, “On Day 1 of Sunrise itself, .store garnered 150+ requests from brands ranging across product categories like gameofthrones, chopard, nike, walmart, nivea, apple, google etc.” This is a start, but hopefully there will be many more brands reserving their trademark domain names. It’s crappy that brands have to goto great lengths to protect themselves by buying domain names, but early reservations during the Sunrise period will likely cost less than trademark enforcement once the general public can register any available domain names.

 

Here’s the Radix press release with more information about .Store sunrise period:

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Negotiate With the Registry

Elliot Silver
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Earlier this week, Rightside announced a promotion for new gTLD domain names from the company’s portfolio that it has designated as premium. The gist of the offer is that “when customers register an eligible Premium domain from participating partners at the regular premium price, the wholesale cost to registrars for renewing the domain will be $10.”

This offer is interesting, but something else in the blog post got my attention. The special offer excludes domain names the company has designated as “Platinum-level premium domains,” but the company shared some insight about those domain names that should be useful to people interested in buying the new gTLD domain names: “Rightside is always open to negotiating Platinum pricing.”

There are almost always

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.Cars’ Lucra Displayed at NADA 2016

Elliot Silver
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If you attended NamesCon earlier this year, you probably saw the Lucra parked out front wrapped in a graphic advertising .Cars, .Car, and .Auto domain name extensions. Although the car with a retail price of around 6 figures was eye catching at NamesCon, it probably makes more sense to use it at an auto-related conference.

The company that operates the .Cars, .Auto, and .Car domain extensions is  exhibiting at the National Automobile Dealers Association convention (NADA) this week in Las Vegas. As a means of drawing attention to its tradeshow booth, the company has its custom wrapped Lucra parked in front of the booth:

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Google Domains Now Using Domains.Google

Elliot Silver
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According to a tweet that was published this afternoon, Google Domains is now using a .Google domain name for its website. Previously, the company was using Domains.Google.com for its website, but it recently changed its url to Domains.Google:

I would imagine that many people in the new gTLD space will applaud Google’s move to a .Google domain name. It makes sense that the company would begin using its branded domain name for this particular business unit.

The one thing that seems a bit strange to me is that the registrar is

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Rightside Shares Premium Domain Sales Data

Elliot Silver
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Rightside just published a blog post with some interesting insight into premium domain name sales from the new gTLD extensions it operates. The company noted that it intends to share more information now and in the future “[i]an effort to demystify Rightside premium domains.”

The first data release contains information about premium new gTLD domain names sales for 2016 year to date. I presume that by “premium” the company means domain names that it held back from being hand registered. I also presume those domain names have higher renewal costs, but that is more of a guess.

So far in the first quarter of 2016, the company has sold

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