GoDaddy had two Super Bowl commercials this year, and the one that struck more of a chord for me was the commercial featuring a new spokesperson for the company, Gwen, an engineer who quit her job during the Super Bowl commercial.

There are several things I liked about this commercial, and I also want to share why the commercial resonated with me:

According to the backstory I read, Gwen

GoDaddy CEO Blake Irving was interviewed on CNBC this morning to discuss the 2014 GoDaddy Super Bowl commercial and how the company’s strategy has shifted over this last year. Although the company probably won’t make news for having a risque Super Bowl commerical this year, it has been making news because of the dramatic shift in its Super Bowl ad strategy.

There have been many people questioning the new campaign, and I think Irving answers the question about why GoDaddy is no longer focusing on its sexy commercials: “when you have 80% brand recognition, you really need to describe what you do to our customers. We don’t need to get attention anymore. we need to have folks understand what we do and who we do it for.” I think this is a very good point. Gone are the days that GoDaddy was known primarily for its provocative Super Bowl commercials, and now that people know the GoDaddy brand, it’s time to explain what the company does and how it can help small business owners.

I think this is a good explanation and it certainly makes sense. We’ll soon learn if this was the right strategy for the company.

Here’s the video of the CNBC segment with Blake Irving:

It looks like GoDaddy has released its 2014 Super Bowl commercial, and it’s quite different from the Super Bowl commercials that helped make the company a household name. Instead of press about banned commercials, “uncensored” commercials found online, and the GoDaddy girls taking on a prominent role in the commercial, the recent branding change from GoDaddy takes center stage.

This year’s GoDaddy Super Bowl commercial features

@GoDaddy @DInvesting @DomainShane no reply so far. Since I have no domain I have no email and I can’t work. HELP me get my domain back!

— MigueK (@mikeklurfan) January 6, 2014

Hey @GoDaddy I’ve been phished like many others. Can you help? http://t.co/JX2sws43Uq … #ItsGoTime

— MigueK (@mikeklurfan) January 6, 2014

It looks like someone fell prey to the GoDaddy phishing email that occurred over the weekend. According to these panicked tweets sent by Twitter user @mikeklurfan, it appears that Mike may have accidentally revealed his login information via the phishing email, and now he apparently has lost access to his account / domain name.

If you have had your GoDaddy account hacked or stolen, the best bet is probably to call their toll free customer service number, which is 480-505-8885. Call center representatives