It looks like GoDaddy has released its 2014 Super Bowl commercial, and it’s quite different from the Super Bowl commercials that helped make the company a household name. Instead of press about banned commercials, “uncensored” commercials found online, and the GoDaddy girls taking on a prominent role in the commercial, the recent branding change from GoDaddy takes center stage.
This year’s GoDaddy Super Bowl commercial features a massive group of bodybuilders running to a spray tan shop. Professional racecar driver and long time GoDaddy Girl Danica Patrick is also seen running with the group of body builders. Danica has more of a minor role in the commercial than in previous years.
As they reach the shop, the small business owner can be heard saying the new GoDaddy tagline and call to action, “It’s Go Time!”
The commercial is certainly a change to the old, sexy GoDaddy branding, but it gets the point across quite well. It will be interesting to see what people have to say about the commercial and how much of an impact it has on sales. The company has always taken great pride in the activity that occurred on its website after the more controversial commercials aired, and this rebranding will be interesting to follow.