Geographic Domain Names

Government Bailout of Newspapers is BS

I really enjoyed the Fool.com’s article that is critical of the potential government bailout of newspapers. Because of my geodomain holdings, I’ve been keeping tabs on the state of the newspaper industry by reading as much as I can, and the article really sums up my feelings on any type of government assistance to newspaper companies.

In my opinion (and many others), the newspaper printing and delivery model for news consumption DEAD, and the companies need to reorganize and change their strategies, without help from the government. Media and news delivery isn’t dead – just the way newspaper media companies deliver the news via print. By the time the “news” is printed, it’s old news that nobody wants to read unless they are stuck on a train or in a waiting room somewhere and their Ipod, Blackberry, or other device doesn’t have reception. (**Edit** or don’t have modern devices.)

Entrepreneurial journalists such as Ron Jackson and Andrew Allemann (in the domain industry) are proving that the interactive model of news delivery is where it’s at, and if you look around their site (and mine, too), you will see that advertisers are still paying for placement, showing that there is a way to make money online, as papers like the NY Times hasn’t figured out. I suppose when you have HUGE overhead expenses, it can be difficult to make it viable, but that’s their problem, not our government’s problem (and my problem since I pay lots of taxes).

People aren’t sacrificing knowledge simply because they don’t receive a print edition of a newspaper – they are getting the news from many sources online, instantly – as the news actually unfolds, and they don’t need the NY Times or another newspaper to tell them about breaking news.

Just because a particular business model is outdated does not justify the government’s involvement in a handout. There are plenty of ways to make money in the journalism space, and the newspaper companies are either not smart enough to figure it out, or they have too much overhead to make it work, or maybe there is a reason I missed. With any of these options, I don’t see how a bailout is going to help in the long run, other than giving people working in obsolete jobs a few months of pay before the government handout is gone.

I am very sorry for all the people who are responsible for printing the papers, delivering the papers, monitoring the staff of printers…etc. Unfortunately for them, their business model is no longer viable. I would be significantly annoyed that the government might try and help my competitors who are using a business model that doesn’t work any longer.

Elements of a Successful Geo Website

I am frequently asked what it takes to have a successful Geo Website, and I think there are many aspects of this. As far as I am concerned, the number one thing is to have the primary domain name, as it breeds trust, can open doors for advertisers, requires little or no explanation, and it helps with SEO. This said, there are other factors that can contribute to a great Geo Website.

Tourism – People want to learn about many things in a geographical area. Some people are looking to visit and they will want to know   travel information such as hotels, train schedules, flights, museums, activities, and other tourism information. Where it’s possible to do so efficiently and accurately, process tickets and reservations, as this will be “sticky” and bring the visitors back again. Use affiliate relationships where necessary/possible – especially if you can’t do this on your own.

Local business – Many visitors to the website will either live in the area or be looking to move to the area. You should provide local information such as restaurant listings, service companies, and other business information to make it easy for locals to find things. Use your site as a local would – ie searching for a real estate agent or taxi, and make improvements where you need it.

Events – Event listings are great because it’s content that’s given to you by organizations who are acknowledging your site’s reach. This is an opportunity to engage local organizations and businesses to discuss mutually benifical trades. For my sites, I am a media sponsor of a number of local events in each city. It takes time to build supporting pages, but it costs very little and builds your brand. Visitors also come to the site to find this information.

Unique Content – To get better rankings on internal pages, you need to have as much unique content as possible. Long tail keyword SERP position is important, as this will drive non-direct traffic to the site. If a Google-searcher is looking for a park in the region, you should rank in the top 10 for it. Unique content will help boost your rankings. It may cost more, but it’s worth it.

Good Site Architecture – I am not a SEO expert by any stretch, but I know it’s important to set up your site to enable Google, MSN, Yahoo, and other search bots to crawl it. The site should be easy for people to navigate, and it will generally be just as easy for bots to navigate and rank your site. This will help with your site’s SE placement, which will drive traffic. A successful Geo Website can’t rely alone on search engine rankings, nor can it alone rely on direct navigation traffic. Both are possible and likely if you start off on a good footing.

Build Your Brand – With a city .com name, you are already miles ahead of the competition since you essentially own the brand. If you don’t own the city .com name, you need to do whatever it takes to get your brand out there and to build community awareness. If people don’t know about your site, they probably won’t find it.

Photos – People want to see where they are going or moving, so it’s important to have great photographs. To save copyright infringement and legal trouble, I would recommend hiring a photographer from the area for a couple hundred dollars and give a list of photos to take. Make sure you work out the details about ownership of the photographs. I used Craigslist once with success and once with a bad situation (don’t ask). In the end, I found that my photographs and the photographs I had a friend take were best.

Social Media – One of the newest elements of great geo websites is the social media integration, where comments are allowed, people can post links on Twitter, Digg, StumbleUpon, forums, and other interaction. The more visitors are engaged, the more they will visit the site and advertisers. They will also help you determine what should be added to the site or removed.

When you have a great geodomain website, you own the city virtually. While the city/region might not like it, they realize that they can either become partners or enemies. I have a decent relationship with my two biggest cities, and although we aren’t working hand in hand exactly, we do have a good relationship because they know our goals are aligned.

Based on experience, I wouldn’t recommend meeting with city leaders until your site is launched completely and has a large following. However, I do think that working in conjunction with the city has its advantages and can be beneficial to your site’s success.

I am sure I missed some things here, so please pass along your feedback. The next topic (I think) will be monetization.

Why I am Not at TRAFFIC

One of the most common questions I was asked during the waning hours of the GeoDomain Expo was whether I planned to attend TRAFFIC up the road in Silicon Valley. As you can see from the title of this post, I am not at TRAFFIC, and there are a couple of reasons.

The first and foremost reason was that I went directly to Burbank for some ad sales following the show in San Diego. It was a 3 hour train ride along the Pacific Coast, and it was a great opportunity to catch up on some rest and to think about many of the things I learned at the Geo Expo. I must say, the Expo gave me added confidence in the area of ad sales, and I have 3 pending deals, two of which may be big deals.

The second reason I didn’t attend TRAFFIC this time was the price. Sure, I could have spent the money on my flight to San Jose, hotel rooms, and TRAFFIC ticket, but in this economy, I am cutting costs. It was more pertinent to my growing business to visit Burbank than it was to attend the show. I also plan to attend TRAFFIC in New York, and I look forward to seeing many of the same people who are now at the show.

BTW, don’t forget to tune in to the Moniker auction later on today. Now it’s time for some follow-up emails!

2009 GeoDomain Expo Recap

The financially troubled newspaper industry met at the Newspaper Association of America’s annual conference in San Diego the second week in April, and Associated Cities held its annual GeoDomain Expo in San Diego from April 23-25.   I think the GeoDomain Expo was quite a bit more upbeat! I attended my first GeoDomain Expo last year, and it was one of the most informative domain conferences I had attended, and this one was even better.

Nearly all of the industry leaders and many of their top employees attended the conference, and a large number of them participated on the panels. Most of the panelists provided great tips and advice, rather than self-promoting product advertorials, which I think provided more value to attendees, since these guys are out in the trenches and are happy to share what is working for them. This is probably the hallmark of the GeoDomain Expo.

On the development panel in which I participated, I learned a tactic from Shaun Pilfold (Kelowna.com), which could end up actually paying for the entire show once I integrate it onto my sites. I can’t remember learning something usable like this at other domain conferences, so this really stood out for me. I was also given a couple other valuable pieces of advice about sales from Shaun and his company’s General Manager, Mark Huttram, and I am going to focus on finding people who can execute.

Another panel had participants from data providers and directory development companies. While the directory panel might seem like an advertorial at first glance, it was great because there are so many options that companies are using and it’s helpful to know what’s out there and how they can be used. These are things that developers need to know about and can help new developers build a site quickly.

One of the primary undertones of the conference was that the time has come for entrepreneurial geodomain companies to take advantage of weakness in the newspaper publishing business, in order to take market share and become local market leaders. During one of the lunches, Gordon Borrell of Borrell Associates spoke about the opportunity we now have, and I was inspired by his saying that it is the time for entrepreneurs to make strong financial bets on geodomain names and to trust in the business models because we are likely to succeed. I think this is great advice, and it’s something I am analyzing right now.   I think it’s better to invest in yourself and your business plan, and I have been doing that in the last few months.

In terms of networking, I think the geodomain industry offers great opportunities because everyone is approachable and down to earth. No matter where I was at the Catamaran, it was easy to meet people, and I was able to meet with a number of people who I haven’t met before.

Just a few other notes from the conference:

I want to highlight NewOrleans.com for its fantastic website and brand they are building. Aside from NYC, New Orleans is my favorite city in the US, and it’s great to see what the team is doing with their site.

I am looking forward to participating on the newly elected Associated Cities transitional board. Despite the fear that there could be political overtones at the conference, I didn’t detect any of it at all.

My top 5 choices for next year’s conference are New Orleans, Dallas, West Palm Beach, Philadelphia, and Atlanta.

I am in Burbank for the next couple of days, and it’s time to get some business done!

Thank you to Mark and the great team at SanDiego.com for hosting the conference. It was well executed and the city of San Diego is beautiful. Big thanks also to AC Executive Director Patrick Carelton as well. Despite the short time between confirming that the show would happen and the date of the show, the team pulled it off.

GeoDomain Expo Auction

A number of people have asked me about the GeoDomain Expo auction, and I wanted to give my favorites for the auction. The auction is being run by Aftermarket.com and DomainConsultant.com, and it is now open for bids. I didn’t post the reserve prices, but I bolded the names I like based on the reserves – which can be seen on the auction page.

Albuquerque.us
AmericanGuide.com
ArubaVacation.com
AsiaMaps.com
Augsburg.com
BeachHaven.com
BocaRatonFlorida.com
BritishSpy.com
BrooklynJobs.com
CannesBeach.com
CaribbeanSea.com
CarlsbadCA.com
ChicagoTravel.com
Drammen.com
eChart.com
EgyptianPyramids.com
Elizabeth.net
FranceHoliday.com
FrenchKissing.net
Geography.info
GoToMexico.com
HiltonHeadResort.com
HollywoodAttorneys.com
iLL.net
Indy.biz
iSouthKorea.com
KansasCity.us
LasVegasFlights.com
Longhorn.com
LosAngelesCondo.com
Lubbock.us
ManhattanDoctors.com
MichiganCarInsurance.com
Minneapolis.net
Miss.com
Mundo.com
NewYorkLoft.com
Normandy.net
Oakton.com
Pics.travel
Piedras.com
Ponce.com
SacramentoHouses.com
SantaClarita.com
SierraMadre.com
SkiingLessons.net
SouthwestAsia.com
StateOfMaine.com
StAugustine.org
StPaulRealEstate.com
Tacoma.info
Talladega.org
TampaBay.info
TempeArizona.com
TexasPersonals.com
Ticket.com
Tiel.com
TopekaKansas.com
TowerOfLondon.com
Washington.biz

Types of GeoDomains

I just arrived in San Diego, and am excited for the GeoDomain Expo that begins tonight. I may have covered this in the past, but I would like to take some time to define the different types of geodomain names, which will be helpful as I post articles in my geodomain series. I have purchased region .com gedomains, long tail geodomains, and non-com geodomains, although I have never purchased a ccTLD geodomain or an abbreviated geodomain.

A region .com geodomain name is fairly self-explanatory – it is the exact name and spelling of a location in the world in the .com extension. People who visit the location or who live there exclusively refer to the location by this name, and it is spelled correctly. These are the diamonds as far as geodomains go. Some examples of region .com gedomain are Burbank.com, Mexico.com, Caribbean.com, and NewEngland.com.

Within region .com geodomain names, there are towns, cities, counties, states, countries, lakes, mountains… etc. A region .com domain name is generally the most prized geodomain name because people are familiar with that particular area and in many cases, visitors simply type the region + .com into their Internet browser and visit whatever site is there looking for information.

Long tail geodomain names have a regional area in them as well as specific keywords either related to that area or to something specific in that area. The better long tail geodomain names make complete sense and have people searching for that keyword in the region. Many of these names are great because they are so targeted that the traffic converts well. Examples of these domain names are NewYorkHotels.com, MediterraneanCruise.com, IrelandPubs.com. Oftentimes, people in a particular geographical area want to be known as THE particular service provider of that keyword, and they will pay to have the domain name.

Non .com geodomain names are basically the same as above, but obviously not in the .com extension. I don’t include ccTLDs in this, because I think they are an entity in and of itself. Non .com geodomains would be Chicago.net, LehighValleyDoctors.info, and Seoul.org.

ccTLD geodomains are very popular in many countries outside of the United States, where adoption of the .US ccTLD hasn’t been as widespread. In many countries, such as Croatia and Italy, the country’s ccTLD is as popular or more than .com domain names. Two examples would be Vancouver.ca and TurismoVenezia.it.

Abbreviated geodomain names are geodomain names where an abbreviation is either standard (StLouis.com) or necessary because all other extensions are registered NewYorkNY.org. Abbreviated geodomain names can be any type of geographic area and any extension.

For the sake of my series, I am going to mainly focus on what I know – region .com geodomains and long tail keyword geodomain names. I have experience buying these types of domain names, and I would rather write about something I know and have experience with than to write based on theory.

Did I miss any types of GeoDomain Names?

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