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Rick Schwartz Sells Property.com

Elliot Silver
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0

In a deal announced via his Twitter feed, Rick Schwartz shared that he sold the Property.com domain name:

Although Rick did not announce the value of the deal, he did reveal that he will retain a 10% interest in the new company. Rick mentioned that he will “hold the paper,” and I believe that means the deal is

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Pocahontas.com: Elizabeth Warren Wants to “Stop Trump”

Elliot Silver
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13

President Donald Trump has been referring to US Senator Elizabeth Warren (my Senator) as “Pocahontas” for quite some time. In an event honoring Navajo veterans on Monday, the President once again referred to Senator Warren as Pocahontas:

“I just want to thank you because you are very, very special people. You were here long before any of us were here,” Trump said. “Although, we have a representative in Congress who has been here a long time … longer than you — they call her Pocahontas!”

Since mid-2016, Pocahontas.com has been forwarding to Senator Warren’s website, ElizabethWarren.com. The Whois information on Pocahontas.com is private, so the owner of the domain name remains publicly unknown. When I wrote about the forward last year, I was unsure whether it was being done as a prank on Senator Warren or done in support of her. I am

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Startup with $19m in Funding Gets Less.com

Elliot Silver
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5

TechCrunch reported on a $19 million funding round for a startup called Less, “a ride-sharing service for commuters and other short distance rides.” The company was founded by Jean-Baptiste Rudelle, who reportedly founded “one of the most successful French startups,” Criteo. Smartly, Less is using the perfect domain name for this venture: Less.com.

When I noticed the url for Less, it rung a bell. I searched through my email, and I see that it had been offered for sale via several brokers. In 2015, Less.com was offered for sale via Brannans for $325,000. In 2016, I see an email from Mark Daniel of Domain Holdings who offered the domain name for sale without a price. In December of 2016, Brannans was once again offering the domain name for sale in its newsletter with a $160,000 price. Most recently, in August of this year, Brannans had Less.com in its newsletter as a “make offer” listing.

Based on Whois records, it appears that

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Purple is Now on Purple.com

Elliot Silver
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Earlier this month, I reported the sale of the Purple.com domain name. When the sale was reported, all signs appeared to show that the mattress startup, Purple, had acquired the Purple.com domain name. This has been confirmed.

If you visit Purple.com today, you can see the mattress company is now using the domain name. If you visit OnPurple.com, the domain name that was previously used by the startup, you will be forwarded directly to Purple.com.

This domain name acquisition makes a ton of sense. When people hear of a company called Purple, they generally assume it can be found on Purple.com. Now, there

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Confusing Company Name is Rebranded as Monday.com

Elliot Silver
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19

In an article published this morning, Business Insider wrote that “The Israeli project management startup Dapulse is changing its name after three years of people not understanding what its name means.” The company will now be called Monday.

A DomainTools historical Whois search shows that the domain name appears to have changed hands in early June of 2016. I do not see any public sale report on NameBio, so I am unsure of the purchase price of Monday.com.

The company explained why it rebranded as Monday.com in a YouTube video I embedded below:

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21 Inc Wisely Rebrands as Earn.com

Elliot Silver
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5

When I think about the branding of 21 Inc. (aka 21.co) without any knowledge of the company, the only thing that really comes to mind is blackjack. 21.co is arguably a nice, short .CO domain name, but 21 doesn’t really say much about its brand. The company appears to have solved this brand issue by rebranding as Earn.com, according to an internal news article on its website.

Not only is Earn.com a short and meaningful domain name, it easily explains what the company does. Here’s how the company explained its rebranding:

“Our product is unchanged: you still earn digital currency for replying to emails and completing tasks, and you can still earn tokens for signing up for our token launch later this year. But we think “Earn.com” gets that concept across more quickly than “21.co”, especially to folks who are new to digital currency.”

I agree with their rationale. Even without much insight into its business model, I think the new branding resonates with what the company’s goal is. People presumably sign up to earn extra money for themselves or for charity, and Earn is the perfect branding for what they do.

From what I can see, it looks like the Earn.com domain name was acquired

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