98+% of domain names are meh. They may not all be junk, but they aren’t gems either. My domain portfolio is full of meh-ish domain names, and I bet yours is, too. There’s nothing wrong with meh domain names. They sell every day on every platform and at every domain registrar. Businesses and people use meh domain names when it matches a brand name or when they can’t afford to buy a gem domain name.
Automated appraisals like the GoDaddy appraisal tool or Estibot take a lot of heat from domain investors – and rightfully so in many cases. I get aggravated when a prospective buyer approaches me about one of my gem domain names and says, “well GoDaddy appraises the domain name at $x,” and $x is thousands of dollars lower than the purchase price in a public auction, let alone the price I would consider accepting. Even GoDaddy prices many of its gems well above their appraised value.
Automated appraisals can be annoying and frustrating deal killers.





During the NamesCon conference today, 