I saw a poll on NamePros asking visitors what tool they use to track their domain names. Domain investors can use anything from a Microsoft Excel file, to specialized domain name management tools, a parking provider management tool, their registrar’s management tool, or nothing at all in some cases.

I primarily use Microsoft Excel for my domain name management needs. I also use the GoDaddy Domain Management tool as well, but it is only helpful for domain names registered at GoDaddy.

I saw this tweet from Recky and could immediately relate to the feeling:

When you find a domain name you want and it doesn’t cost your house, car, and first born to get 😂 pic.twitter.com/C7OrIxyo0A

— Recky (@reck1568) April 17, 2021

I think the tweet perfectly encapsulates the feeling I get when scoring a better deal than I expected on a domain name purchase. There are other times when I get the ‘sinking a birdie’ feeling from something related to domain names. Here are five of them:

It’s almost always great news when a domain name sells for 7 figures. It provides public validation that good quality domain names continue to be rock solid assets for their owners. We always hear whispers about large sales, but it’s much different when someone goes on the record to report a sale publicly.

When someone reports a large sale on Twitter, like Dave Evanson did on Twitter with the sale of Angel.com, there seem to be three groups of people who respond:

I was chatting with someone who owns a nice domain name that I would be happy to buy. He has owned the domain name for more than 25 years, and it served as the hub of his business during that time. A few months ago, he decided to put up the domain name for sale, and I came across the landing page today.

Although the registrant’s price is fair for an end user buyer, it would be much more than I could afford to spend to acquire it as an investment. If I owned the domain name, I would have priced it right around the same level that he has it, and I would wait until the right buyer comes around. Obviously, I can’t spend what I would hope to achieve from a sale, so I will keep in touch and perhaps make a deal down the road.

Large corporations tend to manage large portfolios of domain names. Over the years, companies acquire domain names for a variety of reasons – corporate acquisitions, defensive registrations, product or service domain names, and anything in between. Some domain names are mission critical and others serve a purpose for a short period of time and become unnecessary for the company to use and own.

The BBC is a huge UK-based media company that owns thousands of domain names. An article in World Trademark Review (WTR) discussed how the BBC determines what domain names it needs and what the organization does with domain names it does not need. Here’s an excerpt from the article: