At the end of my son’s soccer game on Saturday, one of the parents came up to the Assistant Coach and asked about the company on his sweatshirt. The Assistant Coach works at the company, and the other parent knew a couple of his colleagues. After their conversation ended and we walked off the field, I asked him if his company uses a .XYZ domain name.
The Assistant Coach looked surprised that I would know this, chuckled a bit, and confirmed that his company was the brand with the .XYZ domain name. Mind you, this is not one of the more well-known .XYZ users, but I happened to know of it because of some research I did in advance of launching Embrace.xyz.




