According to an article written by Erin Griffith and published in Fortune, “[t]he latest trend in startup names is regular old human names.” The “human” brand names are becoming popular because they supposedly help to “humanize the software they’re selling.” The author also discussed other startup branding and domain name trends that have occurred, including the trend to use a .LY or .SY domain name.
Most interestingly, the five startups that were cited in the article (Oscar, Alfred, Benny, Lulu, and Clara) don’t use exact match domain names for their websites. Instead, they use domain names that contain their name within the url.
Out of curiosity, I wanted to see who owns the exact match .com domain name, and here’s what I found:



