When Selling a Domain Name to a Startup, Ask for An Option to Invest

Elliot Silver
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11

I think a dream scenario for a domain investor is selling a domain name to a startup, getting some equity in that startup as part of the deal, having that company turn into a billion dollar unicorn, and selling the stock for many millions of dollars. This doesn’t happen very often. For the vast majority of startups that buy domain names, giving up equity at an early stage is too big of an ask. I want to share an idea I have when a startup will not give up any equity in a deal to buy a domain name.

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Different Prices for BIN on Marketplace vs. Direct Inbound

Elliot Silver
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4

A couple of months ago, I needed something from Target. I can’t remember what it was, but I needed it more quickly than when I would get it if I bought it online. I went to the Target store and noticed the price in-store was higher than the online price. Although ordering online may be more convenient than going to a store, actually getting the product right away is more convenient and there are additional costs associated with keeping the inventory in the store.

This got me thinking about domain name pricing, and  I think some people might have a similar philosophy when it comes to domain names.

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Did Microsoft Sell Rapt.com Domain Name for $25,000?

Elliot Silver
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16

Microsoft has many excellent domain names in its portfolio, and the company rarely sells its domain name assets. Yesterday, Jamie Zoch noticed that Rapt.com appears to have been sold by Microsoft.

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Check For New Trademarks Before Negotiating Sale

Elliot Silver
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5

This morning, I wrote about Univision’s acquisition of the TUDN.com domain name. One thing I noticed just now is that Univision had filed for a trademark on TUDN in October of 2018. I think it is a good idea to look at trademark filings before negotiating the sale of a domain name. There are probably more than just a couple of reasons to look for a trademark before negotiating the sale of a domain name, but I will share two:

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Univision Acquired TUDN.com Ahead of Rebrand

Elliot Silver
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1

This morning, I read a Deadline.com article about Univision’s rebrand of its Univision Deportes network. The new brand name will be TUDN. Smartly, it looks like the company acquired the brand match TUDN.com domain name in advance of the acquisition. It does not look like the matching @tudn Twitter handle was acquired by the company though.

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Sedo Eliminates Minimum Fee on Sales

Elliot Silver
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6

Sedo announced that it is removing the minimum fee on domain name sales transacted via its platform. Prior to the announcement, the domain sales platform had previously charged a minimum fee of either $60 (for the vast majority of extensions) or $200. The minimum sale prices were $90 and $230 respectively.

In place of the minimum fee, Sedo is now charging a straight up commission. Here’s what the company said on its website announcing the change:

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