Publisher’s Note: After learning about the .Berlin free domain name offer (now discontinued), I reached out to 101Domain’s Joe Alagna to discuss the strategy of giving gTLD domain names for free. Some people speculate that it is a bad sign for the gTLD program, and I asked Joe to share his insight.
The .berlin registry rocketed to near the top in new gTLDs this week by offering their domain names for free for a limited time. .Berlin was already off to a good start. They went into General Availability in March, 2014. Over thirty thousand were registered within the first few days and then registrations leveled off to an average of fifty or one-hundred per day. With the free offer in place, they added close to seventy-thousand registrations, bringing their total Domains Under Management (DUM) to over 138,000 and making them the second most popular new gTLD to be released in the past year. I’ve been asked, “does this help?” I think the answer depends on who one is thinking of. Let me start by talking about registrants.
Do TLD Give-aways Help Registrants?
Of course they