Efty has become known as a platform that enables customers to utilize customize domain name landing pages to sell domain names and track their leads. Efty customers would then choose a third party payment and transaction platform – like Escrow.com or Dan.com – to close their deals.
This afternoon, Efty announced Efty Pay, a “frictionless domain name transfer engine” that will enable customers to transact within the Efty ecosystem. The benefit to customers is the ability to transact directly within Efty’s platform at an equal or lower commission rate to third parties. The company is expecting to launch this offering soon, but a firm date hasn’t been announced yet.