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It Pays to Know Random Phrases

Elliot Silver
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My eyes bulge out of my head sometimes when I see a somewhat obscure term in a domain name coming up for auction. Oftentimes, the term isn’t well-known by others, and even with the ease of searching Google to understand why it has bids, people won’t understand its popularity as much as someone in the know.

Yesterday, I came across a tweet from someone who shared a graphic of a domain name sales email from Afternic:

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Nick Huber: “drop a little coin” for a Premium Domain Name

Elliot Silver
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I do not know Nick Huber, but I see he has a large following on Twitter and frequently offers advice to startup founders and entrepreneurs. Over the weekend, Nick shared some advice about domain names:

While the “premium” term is highly subjective for domain names, particularly given the numbers he shares, I think he is offering good advice. Either start with a good domain name or upgrade when the business has enough profits to enable the acquisition.

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Vestis Gets Defensive

Elliot Silver
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Many companies defensively register or acquire domain names as part of a domain name defense strategy. The most common strategy revolves around securing domain names that could be used by bad actors for cybersquatting, phishing, or other nefarious activity. Some companies take defensive domain registration further by securing domain names that could be used against the company in any negative manner.

Over the past few days, I noticed one company that has taken defensive domain name defense to a level I can’t recall seeing before. My DomainTools Registrant Monitor email identified many domain name registrations related to a brand called Vestis, and it looks like that business went on a massive defensive domain registration spree.

From what I can see, it looks like many of the domain names were registered under Whois privacy at GoDaddy in March and recently transferred to MarkMonitor, a brand protection-focused domain name registrar.

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‘The Domain Name is Not for Sale’

Elliot Silver
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I’ve tried to buy thousands of domain names from registrants who told me some variation of ‘the domain name is not for sale.’ That may be true at that point in time, but the status can change. It doesn’t hurt to follow-up every once in a while.

I recently spent some time looking through hundreds of old emails I sent trying to buy domain names. I followed up on some older leads to re-engage the owners. Perhaps circumstances had changed since our last discussion. I like to follow-up between 6 months and a year after an email exchange, when I see a domain name isn’t being used.

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How to Buy a Domain Name That is Owned by Someone

Elliot Silver
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For a domain investor, buying a domain name is second nature. Investors hand register domain names, purchase domain names via expiry and private auctions, and acquire domain names owned by others via private acquisitions. For people who aren’t in the domain name business, acquiring a domain name can be confusing, frustrating, and challenging.

When I want to buy a domain name owned by someone else when the landing page or website doesn’t provide information, the first thing I look at is the Whois record. Among other information, public Whois data provides the domain registrant’s name, location, email address, and phone number. Domain registrars like GoDaddy have Whois lookup tools, as do third party services like DomainTools. Oftentimes, the registrar where the domain name is registered offers the most detailed information.

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CEO of NFT.com Shares Domain Name Acquisition Learnings

Elliot Silver
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Jordan Fried is the owner of some exceptional domain names. A few of the domain names he owns include NFT.com, PuertoRico.com, and Fried.com. This afternoon, Jordan posted an insightful Twitter thread offering some learnings from his domain name acquisitions. I think he offers some very good advice to people who are in the market to buy domain names, and it is well worth a read.

The target audience for the tweet thread is probably other Founders and CEOs, but domain investors can use it to understand a high end domain name buyer’s perspective:

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