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Big Week in Domain Aftermarket

Elliot Silver
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32

Both Sedo and Afternic posted big numbers in the domain aftermarket this week. There were also several mid to large sales I followed that closed on NameJet as well. Close to $5 million in domain sales were reported at Sedo and Afternic, not including any sales that closed in private.

According to an email from Sedo, the company closed $3.5 million in sales last week, with over 1,200 transactions reported. 31% of the sales on Sedo were buy it now listings.  At Afternic, the company closed just under $1.4 million in total sales last week. From what I can see, there weren’t really any blockbuster sales reported.

I don’t want to make a prediction that we’re in the midst of a recovery, but I do want to point to the IDNX. The stock market is touching highs dating back to the financial crisis, and the domain market seems to be recovering in the same pattern. I am seeing the same with my own sales, as I detailed last Saturday. Hope you are seeing similar things.

Here are the top 10 sales from Afternic last week:

apartmentlistings.com $87,500.00
TECH.pro $25,500.00
acuto.com $13,000.00
medicals.com $9,000.00
BathSheets.com $9,000.00
seedbed.com $8,800.00
languageclasses.com $8,500.00
askalex.com $7,900.00
aboutmeditation.com $7,500.00
webbuilding.com $7,288.00

Here are the top 10 sales from Sedo last week:
kboing.com 150000 USD
landmarkgroup.com 50000 USD
e-liquid.com 25000 USD
romeapartments.com 15000 USD
tev.de 15000 EUR
medlaser.com 14000 USD
tanga.de 13599 EUR
graniteworktops.com 10500 GBP
sucre.com 10000 USD
cdnreviews.com 10000 USD

Guest Post: Why Priced Domains Sell Better, Faster

Elliot Silver
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10

This is a guest post from Jason Miner, who oversees Afternic’s Sales, Business Development & Customer Service departments while also guiding the Product and Development teams. With over 6 years at Afternic and more than 15 years of senior management experience, Jason brings adept leadership skills to the helm of Afternic.

Online Pricing Models:   Auction/Un-priced vs. Buy it Now

For over a decade, online companies including eBay and Amazon have experimented with “buy it now” (BIN) pricing vs. auction/un-priced listings. The auction/un-priced model may be falling by the wayside though, as online shoppers have come to expect that websites will offer the ability to make online purchases instantly. This only makes sense since the majority of ecommerce sites are set up like this.

One major indicator that online shoppers prefer “buy it now” (BIN) pricing is that eBay – the world’s most famous online auction platform – dedicated a large portion of its marketing budget in 2011 toward a “Buy it new. Buy it now.” marketing campaign; and, in 2011, 62% of eBay listings were BIN prices vs. 43% in 2008!

Why Choose Fixed Prices for Domains?

Web design best practices include limiting the number of actions a visitor must take to accomplish a purchase. Requiring a potential buyer to bid or request a price before they can make a purchase just adds an extra step to the purchase process – one that some customers may not be willing to take.

This is one of the main reasons why priced domains sell faster and for higher average sales prices. Pricing your domains up front makes transactions faster and easier for both parties because priced domains meet domain buyers’ expectations for a smooth, fast purchase process.

Fixed Prices Mean Higher Sales Prices

Buyers are always looking for a deal. If there is no price, you are likely to get an offer far below the figure or threshold you have in mind. This is why setting price expectations by setting a fixed price usually eliminates the need to entertain lowball offers.

When the price is set by the seller, the buyer understands the expectations and will usually make a more reasonable offer, resulting in better negotiations and eventually a higher sales price.

Fixed Prices Give You a Larger Audience

Afternic’s Domain Listing Service (DLS) offers domain sellers the largest audience for their names. Only priced domains are eligible to participate in Afternic’s Premium Promotion program, however. Premium Promotion puts your names in front of over 35 Million potential buyers per month across a network of partner sites.

This unmatched exposure to buyers who are actively seeking for domain names, greatly improves the chances that your domain will sell faster.

Send an email to Afternic to learn more about how to price your domains.

Tucows Joins Afternic DLS

Elliot Silver
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1

I read a press release this afternoon, and it should come as good news for Tucows domain registrants who are looking to sell their domain names.

The company has been added to Afternic’s Domain Listing Service (DLS) Premium Promotion network, meaning that it is easier to list domain names for sale across the full DLS reseller network. With DLS, customers can  seamlessly  list, sell, and transfer domain names with far fewer hassles and delays that accompany many domain transactions. Customers can select names they want to sell, price them accordingly, and potential buyers will see the names at various POS opportunities at DLS partners.

There are over 11 million domain names registered with Tucows and its affiliates, so this should also be a boost to Afternic as well.

Press Release below:

Read More

Afternic: $1.2 Million in Sales

Elliot Silver
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5

Afternic just released its weekly sales report, and the company closed $1,210,999 in domain sales, including private and publicly reported sales. Local360.com sold for $51,000 last week to a company called 360 Local Inc. Dopo.com was the next highest sale at $10k.

Afternic domain sales from the previous week:

Local360.com $51,000.00
dopo.com $10,000.00
fleetworks.com $10,000.00
treo.ca $10,000.00
redforce.com $9,500.00
listless.com $8,500.00
quizzes.net $7,979.00
thinkdinner.com $6,500.00
justiceforyou.com $6,000.00
DietRevolution.com $5,995.00
laptopdocking.com $5,000.00
likelive.com $5,000.00
likelive.net $5,000.00

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Afternic Weekly Sales: Did a Former NBA Player Make the Largest Domain Sale?

Elliot Silver
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6

Afternic has started the year on a strong note, recording $1,152,248 in domain names sales during the first week of 2012. MCommerce.com was the leading public sale at $50,000 and BigBags.com sold for $11,050. DEMA.com sold for $10,000.

Fun fact: it looks like MCommerce.com may have been sold by former NBA basketball player Mark Madsen based on the historical Whois info. The same Whois info appears to be listed for MarkMadsen.com  as well.

Afternic’s public sales above $1k:

mcommerce.com $50,000.00
bigbags.com $11,050.00
DEMA.com $10,000.00
blacknet.net $7,288.00
dontgonuts.com $5,500.00
postcardmailing.com $5,000.00
cashflowmanager.com $5,000.00
resultat.com $5,000.00
arabesque.com $5,000.00

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Afternic Closes $1,276,373 in Sales

Elliot Silver
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2

I received the weekly Afternic sales report from the final week in 2011, and the numbers were strong. The company closed $1,276,373 in domain sales, and that includes both private and public sales.

Leading the way last week was Bizable.com, which appears to have been sold through the Godaddy channel, at least according to Whois data. CollegeTextbook.com sold for $15,000 and SpiritRealty.com sold for $12,500.

All of Afternic’s $1,000+ public sales from last week are below:

bizable.com $15,600.00
collegetextbook.com $15,000.00
spiritrealty.com $12,500.00
ates.com $10,500.00
tradewindshotel.com $10,000.00
chicha.com $10,000.00
ricorso.com $8,588.00
commission.net $8,000.00
benti.com $7,088.00
5thgear.com $6,678.00
earlyintervention.com $6,160.00
connectedsearch.com $6,160.00
WOT.net $6,040.00
leaser.com $6,010.00
sugar-ray.com $6,000.00
PelvicCongestionSyndrome.com $6,000.00
shelikes.com $6,000.00
kcroofing.com $6,000.00
123e.com $5,851.20
77km.com $5,400.00
sportsstadium.com $5,000.00
commercialrefrigeration.com $5,000.00

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