Timing is everything, and that certainly applies to selling domain names. In my opinion, the time that you choose to send a sales email is critical and can be the difference between selling a domain name to a willing buyer and missing an opportunity to connect with that prospect.

In the majority of situations, I will only email a prospective buyer once. If the buyer doesn’t respond to my email, I likely will not email the person again because I don’t want to bother him or her (two exception being if the prospect replies with interest or if it is the result of an inbound inquiry). I generally assume a lack of a response indicates a lack of interest.

With that being said, if I send an email to a prospective buyer and she doesn’t respond, as a matter of practice I probably won’t send a second email to avoid being a pest. There’s a chance that the prospect had no interest in the domain name and that is why she didn’t respond, and there’s also a chance the email was received at an inopportune time. For me, chances are good that I will never find out.

For the most part, I try to send emails to prospective buyers

When you are looking to sell a domain name to a large company, it can be difficult to get in touch with the right decision maker. In fact, it can even be difficult to determine who the decision maker actually is!

An article in the Boston Globe might shed some light on how to sell a domain name to a large company, and I want to share the insight I gleaned from the article in the hopes that it helps you.

If you aren’t aware, Market Basket is a major grocery store chain in the northeast. The company was founded by the Demoulas brothers, and the chain grew into one of the largest grocery stores in the region. Because the store had Demoulas in its name for quite some time, the Demoulas brand is still well known in this area. Unfortunately, there was considerable family discord reported, and the company that is known as Market Basket was in the news quite a bit last year as a result of ownership issues. Long story short, Arthur T. Demoulas now has control of the company.

The Boston Globe published an article about the Demoulas.com domain name and how it was owned by someone that is not related to the Demoulas family or the grocery chain. To me, the most relevant and helpful part of the article is this: