Give a Deal to Blog Readers

I noticed that Enom gave a special offer to buy .Rocks domain names in support of the team my New England Patriots are playing in the Super Bowl on Sunday. I replied to them and jokingly asked about a offer code for Pats fans, too. Enom obliged and you can get a .Rocks domain name for $5.00 using the coupon code: GOPATS.

That Twitter exchange got me thinking a bit. I would be happy to share special offers, discounts, and coupon codes with blog readers of my blog if I think they would be of interest. Those coupon codes can be shared in the comment section here or emailed to me. If the offer is really good, I would be happy to share the offer in a blog post or a tweet on Twitter.

I think the best kind of deals are

Non-Traditional Deals May Not Make Sense

I have this idea in my head that I will sell one of my domain names for cash plus equity, and the equity stake will become worth a substantial amount of money. Unfortunately for most of us, this is simply a pipe dream, and I think the likelihood of it happening is very slim. That being said, I have spent time negotiating deals like these, even though I know it might not make sense.

Equity deals can be complicated. In addition to a standard domain sales agreement, there needs to be other agreements necessary to memorialize the terms of the equity deal. These are usually far more detailed (and complicated) than a standard domain sales agreement.

When negotiating a non-traditional deal,

5 Keys to Running a Successful Blog

It’s difficult for me to believe, but I have been blogging for almost 8 years. I started this blog in the Summer of 2007 (under the Elliot’s Blog moniker), and I have published nearly 5,000 articles in that time. Based on traffic, revenue, and even longevity, I would consider this to be a fairly successful blog.

There are many people who would like to turn a blog into a business, and I thought I would share 5 things that I think helped this blog become successful. Of course, you are welcome to share your thoughts about this, as well as more general thoughts about what makes a blog successful.

When you’re finished reading this you should check out  Heidi Cohen’s blog  for some great advice on publishing a blog. Heidi was a professor of mine at NYU, and I think you will benefit from reading her blog. There are quite a few articles about blogging with some valuable tips.

5 key factors that I believe have made this blog successful:

Using Twitter to Find Sales Leads

I personally find it annoying when people tweet to me to ask if I want to buy a domain name. The vast majority aren’t even domain names I would hand register, and it’s a bit annoying when I receive two notifications about the tweet (email and Twitter). I think there is a better way to use Twitter to find a good prospect to buy a domain name, and I want to share some tips.

Here are some steps you might use to find a prospective sales lead for a domain name:

Timing of Sales Email is Important

Timing is everything, and that certainly applies to selling domain names. In my opinion, the time that you choose to send a sales email is critical and can be the difference between selling a domain name to a willing buyer and missing an opportunity to connect with that prospect.

In the majority of situations, I will only email a prospective buyer once. If the buyer doesn’t respond to my email, I likely will not email the person again because I don’t want to bother him or her (two exception being if the prospect replies with interest or if it is the result of an inbound inquiry). I generally assume a lack of a response indicates a lack of interest.

With that being said, if I send an email to a prospective buyer and she doesn’t respond, as a matter of practice I probably won’t send a second email to avoid being a pest. There’s a chance that the prospect had no interest in the domain name and that is why she didn’t respond, and there’s also a chance the email was received at an inopportune time. For me, chances are good that I will never find out.

For the most part, I try to send emails to prospective buyers

How Whoisology Helps Me

When I receive an inquiry, either via email or Domain Name Sales landing page, I do some due diligence on the prospective buyer. Most of the time, I have a limited amount of information to use to do my due diligence. The one thing I almost always have is an accurate email address. This is usually enough to learn about the prospect.

The Domain Name Sales platform integrates quite a few tools that can be used to learn about a buyer. You can easily search Facebook, LinkedIn, or  Google to find a match for the email address. This can be useful in determining who the buyer is, but I like to use Whoisology to glean additional information about the prospective buyer.

When I receive an inquiry, I like to