Get Attention from a Press Release

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When a domain broker or domain brokerage takes an excellent domain name under exclusive listing, it’s a smart idea to distribute a press release to announce that the domain name is for sale. The broker will want to share information about the domain name, why it is special, and perhaps include some pricing information. The idea is to let as many people possible know the domain name is on the market.

In my opinion, the release is important, but getting it in front of the right people is even more important. I think there are four types of people who should receive the press release, directly from the broker:

My Thoughts on Phone Negotiations

I have never really enjoyed chatting on the phone. This sometimes goes for chatting with friends, but it almost always pertains to domain name negotiations. There are some times when a phone conversation can be fruitful though, and I thought I would share some thoughts on phone negotiations.

When I want to inquire about a domain name as a buyer, I will usually send an email and follow up with a phone call if it could be fruitful. For instance, if the domain owner seems willing to sell the domain name and we need to come to terms on the price, I might give a phone call. Some people will brush off my call and stick to email, but others are more chatty, and we can finalize a deal quickly. I like the fact the I can speed up a discussion rather than extend it hours or days with email.

When someone randomly calls me to discuss a domain name,

Due Diligence: Contacting a Previous Owner

One of the easiest ways a prospective domain name buyer can confirm ownership of the domain name is by calling the most recent former owner of that particular domain name. The prospect can then ask if the former owner sold the domain name to the current owner, ensuring that the provenance is clear. There are pros and cons to doing this, and I am curious to know what you think of this due diligence step.

The previous owner’s contact information can be obtained using a tool like DomainTools whois history tool or possibly even Archive.org if the domain name had been a developed website. Once the phone number or email address information is known, a quick contact can confirm whether the current owner rightfully acquired the domain name.

Assuming the answer is yes, it will clear up any question about ownership. Additionally, perhaps the prospect can glean other information about the sale (public auction, venue, and maybe even the price). If the answer is no or if it is unclear, it

List of Domain Sales Newsletters

Many of the top domain name brokers and domain brokerages have weekly or monthly domain sales newsletters. Typically, these newsletters have lists of domain names that are available for sale exclusively through the broker or brokerage. Some of the also include market commentary, which I think is particularly interesting given a domain broker’s position in the resale market.

Some of the best domain purchase opportunities can be found in these newsletters because many aren’t shared publicly, and the prices don’t necessarily reflect actual market value. For example, I saw a broker list a domain name for sale a couple of months ago with a $12,000 purchase price and it recently sold on a public venue almost double. This indicates that there may be better deals available in private than if there was a public auction.

I thought it would be a good idea to compile a list of the current domain broker and brokerage email newsletters. There may be others that I don’t know about or accidentally omitted, so feel free to post a comment if you know of another newsletter. I would prefer to only list third party brokers as opposed to individuals who sell their own domain names because that’s a different type of newsletter.

I recommend using a third party escrow service (I personally use Escrow.com) or a trusted attorney that has an escrow account when dealing with a broker, even if the company is willing to provide escrow services. It’s also important to do your standard due diligence to make sure the listing is legit. I trust most of the professional domain brokers, but I trust my own due diligence above all.

Domain name sale broker newsletters (in alphabetical order):

Unique Offer to Entice a Wholesaler to Sell a Domain Name

I can think of several exact match .com domain names I would like to buy from wholesale or manufacturing companies that are not using the domain names. From what I can tell, these domain names were bought many years ago by the various companies, and they have never done anything with them. In all of these cases, my offers have been rejected over the years.

Last night, I thought of an interesting proposal that might entice these companies to sell their domain name, and I thought I would share the idea with you in case you are interested in buying domain names owned by major wholesalers. Instead of simply making a cash offer for the domain name, you can promise the company you will either:

Optimize Your Parked Pages Before Cyber Monday

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Cyber Monday is one of the busiest online shopping days of the entire year, and Cyber Monday is coming up in a couple of days on December 1st. With so much shopping done online, I presume many of us will see an uptick in traffic to our parked page, and hopefully an increase in PPC earnings as well.

Before Cyber Monday, domain investors should spend some time ensuring that our landing pages are optimized to maximize the PPC revenue generated and that the domain names are actually in the correct accounts.

Today and tomorrow, I am going to have a