Please Don’t Do This When You Contact Me

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Maybe I am getting crotchety in my old age, but there are a few things that irritate me when people contact me about their domain names. I understand that people want to sell their domain names (or service) to me because I have a public presence, but there are some things that irritate me and will almost always lead to a deleted email without a response.

I want to share 5 things you shouldn’t do or say when you contact me about your domain name(s) or service(s). I presume this annoys other people as well, so perhaps it’s time to rethink your outbound email strategy:

Add RE: or FW: to a subject line when we haven’t exchanged emails. I am sure this will improve open rates, but if you try to deceive me by

Perhaps When to Rethink Your Strategy

Some people may go a bit overboard with their domain name registrations. They get inspiration from somewhere, register a bunch of domain names, and before they know it, they have a fairly large portfolio under management. It’s easy to buy domain names, but selling those domain names can be a difficult proposition.

Alan Dunn of Namecorp shared some simple advice for people who find themselves with a lot of domain names but little to no offers or sales:

Some Domain Names are Not Sellable

I receive quite a few emails from people asking me to buy their domain names or for some help selling their domain names. If I am not interested in buying the name(s), I will generally politely decline and may point them in the direction of marketplaces like Sedo or Afternic. Unfortunately, some domain names are simply not sellable.

You probably wouldn’t believe the quality of the vast majority of domain names that are sent to me. Many don’t make any sense to me, have hyphens in strange locations, use obscure words in non .com extensions, randomly replace letters with numbers, or they have other features that make them pretty worthless from my perspective. I feel badly when I see these emails, especially when someone sends an email with a huge list of names that are of the same quality.

Buying domain names that aren’t worth anything can be

Sometimes It’s Just a Regular Person Inquiring

A good friend of mine dabbles in domain names. I say “dabbles” because he probably owns 10 domain names as investments and all of them were hand registered. My friend occasionally asks me about domain names for various ideas he has, and he  usually sends an email to inquire about domain names he likes.

My friend  faces a bit of trouble when inquiring about domain names. He is in the finance / banking / investment /venture industry. My bet is that domain owners who receive his inquiries do a Google search, see his background, and incorrectly assume that their domain name is the target of something major. Under this assumption, they give him ridiculous prices for their domain names.

Although my friend inquires about

We Are All Different

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One thing everyone who reads domain blogs, forums, and other informational domain industry websites should keep in mind is that we all are in different financial situations, come from different backgrounds, have different expectations, and have different financial interests. Yes, this is obvious, but it’s important to keep in mind when reading advice or suggestions anywhere.

I regularly see people soliciting advice regarding a particular situation. This is often related to an inquiry or offer on a particular domain name. The advice that is shared is usually diverse, but some would certainly lead to bad outcomes. While it may be good to get outside opinions, I don’t think it’s necessarily helpful when it comes from people who are likely in vastly different financial situations and have different backgrounds. The right move may be to accept an offer, but listening to advice that recommends spurning the offer can kill a deal that may be critical to the domain owner.

In addition to this type of situational advice, everyone has their own

Get Through the Email Clutter

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Spam is a fact of life. Everyone gets a ton of spam. I would imagine domain owners likely get targeted for very specific spam emails related to domain names, SEO, web development…etc. This means that domain buyers and domain sellers need to do something to get through the clutter.

One thing to keep in mind when emailing to buy or sell a domain name is that the recipients are not always particularly tech savvy. Many likely are concerned about security threats like phishing, and when they get domain name related emails, they are concerned that the sender could have malicious intentions. I would probably feel the same way due to the types of emails I see.

I don’t like to write long winded emails. I feel like the