JonOssoff.com: Damaging to Jon Ossoff Campaign?

Elliot Silver
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Jon Ossoff is a Democratic Party politician running for United States Senate in one of two run-off elections in the state of Georgia. Mr. Ossoff uses the short ElectJon.com domain name for his campaign website. This is a solid call to action domain name for his campaign, but I do not believe it is the ideal domain name for him. I believe the matching JonOssoff.com domain name would be better. Unfortunately, someone beat Mr. Ossoff to the punch, and even more unfortunate for his campaign, it is being used against him by a rival political organization:

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3 Domain Name Elements That Appeal to Me

Elliot Silver
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I inquire about a lot of domain names, and I bid on many domain name auctions. This may seem pretty obvious, but how the domain name looks and sounds is what catches my attention the most. Various stats and keyword information are important to note, but I try to buy domain names I can see people wanting to turn into brands, and it starts with the name itself.

Beyond this simple thought, there are a number of elements that make me want to buy some domain names more than others. In fact, I would pay a premium for a domain name – perhaps even overpaying for a domain name – when everything lines up perfectly for me. I want to share some of the appealing elements that make me more interested in certain domain names:

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The Outbound Rebound with Malware

Elliot Silver
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I do quite a bit of outbound emailing, with the majority of my emails focused on domain name acquisitions. I have tried to buy thousands of domain names, and there were emails sent to thousands of email addresses. I have also tried to sell many domain names, and I have emailed thousands of people over the years. One thing we need to be careful of is the outbound rebound with malware.

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Sell a Domain Name with a “Cyber Monday” Deal

Elliot Silver
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Today is known as “Cyber Monday,” when there are supposedly lots of great deals to be had at online retailers. Many people wait until Cyber Monday to make a purchase knowing there will be special deals and lower prices offered by retail stores. Domain investors looking to book sales might think about using this to their advantage.

If there are any deals that have not been reached yet, or if there are domain name negotiations that ended unsuccessfully, domain investors might consider reaching back out to the prospective buyer to offer a “Cyber Monday special deal.” People may not only be in a buying mood, but companies might have additional funds in their budgets that they want to spend before the end of the year.

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“But You Only Paid $500 for It”

Elliot Silver
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Some domain name buyers are more savvy than others. They actually do some research on the domain name they want to buy beforehand. They may use a source like NameBio or GoDaddy’s appraisal tool to find more information about the domain name and it’s value, and they might come across the sale price of the domain name they are looking to purchase.

I recently sent a handful of emails to prospective buyers to try and sell a domain name I had recently acquired. After a brief exchange, the prospect mentioned my acquisition price. I want to share a paraphrase of how I replied without specifics that might reveal the specific domain name:

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Number of TLDs Registered is a Key Metric*

Elliot Silver
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When I am evaluating a domain name to buy in the aftermarket – either via auction or private acquisition, the number of TLDs (extensions) that are registered with that keyword or keyphrase is a critical metric for me. The more domain names that are registered in different extensions, the better and more valuable the domain name usually is.

It isn’t the number of registrations that makes the .com domain name valuable though. It is the fact that other entities have valued this keyword or phrase enough to spend money to secure different variations of the domain name. The more registrations typically signifies the more others would covet the opportunity to have the matching .com domain name, making a potential sale more likely.

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