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Long Term Domain Holdings

FAUWhen you’re investing in a speculative domain name, keep in mind that you could have your money on the sidelines for a long time. If you are paying registration fee, it’s not a lot of money to worry about. However, if you buy dozens or hundreds of domain names at registration fee, or if you buy a domain name for a lot of money, it could be burdensome.

This morning, I was reading an article in CNN about researchers at Florida Atlantic University who are currently in the early stages of attempting to generate power from the Gulf Stream. The project uses ocean turbines much like companies harness wind power with wind turbines, and if it’s successful, there could be many ocean turbines installed underwater throughout the world. Fellow domain investor had learned about this potential power source and registered OceanTurbines.com nearly a year ago. Smart thinking!

The only downside is that the article said “If the pilot program is successful, it could take another five to 10 years before the technology can be implemented.” In speaking with Stephen, I know he has a number of similar domain names – like SeaTurbines.com, and his company is all over the solar business. Stephen knows his names won’t be worth big bucks for a few years, but his well-capitalized company is able to hold out and wait for the value to increase.

If you are buying speculative domain names or an expensive speculative domain name, it’s important to realize that your money could be tied up in these domain names for a long time. You need to figure out whether you can afford to hold out or not. I know a lot of people own portfolios of these names, and each year it becomes harder to renew, but they do it because they’ve already figured the previous years are a sunk cost and don’t want to lose their investment.

If you are going to need the money in the short or medium term, perhaps it’s not a smart investment – even if you think it might be the next big thing. Every days something new is the “next big thing,” and you can go broke pretty easily if you are always trying to register everything related to it.

Sunday’s Quick Thoughts

Red Bellied PiranhaHere are some quick thoughts on this nice Sunday. I hope you enjoy the last day of your weekend! Rest up for a successful week.

When you’re buying domain names, you should check to see if there’s a website developed on the domain name. I get annoyed when people email me asking if I would sell “the domain name Lowell.com” or another one of my developed websites. Clearly it’s not just a domain name and if I get annoyed as a domain investor, it’s probably going to annoy people who have businesses on their domain names.

I want to welcome LuxuryNames.com as a new header banner advertiser. Take a minute to sign up for their newsletter. The company owns great domain names such as PrivateAirplanes.com, HomeInsuranceRates.com, MicroLenders.com, and many other great names and you want to be subscribed when they offer names for sale.

I think it’s great that guys like Mike Berkens and Rick Schwartz write blog posts many times per week. These guys have sold incredible domain names for large sums of money, have deep portfolios with top domain names, and they could be sitting on the beach or playing golf all day. I don’t always agree with everything they say, but their posts make me think about this industry and my business, and I really appreciate their willingness to share with us.

When you develop a website, it can take a long time to start seeing results. As mentioned before, I’ve been blogging for over two years, and I am just starting to generate a decent amount of revenue. Likewise, Burbank.com has been launched for about a year, and traffic, revenue, and advertising inquiries are up quite a bit in the past few months. Developing a business on a domain name isn’t easy, but it’s a great way to increase the value and generate revenue over the long haul.

I just bought RedBelliedPiranha.com and RedBelliedPiranhas.com, and I am psyched to create a mini site for one with a forward of the other. As you can probably tell, I like building mini sites that have vivid pictures. I haven’t done much CTR testing with Adsense, so I don’t know if the theory about having an ugly site leading to more clicks is accurate with mini sites, but I enjoy searching for cool photos.

Speaking of mini site testing…. has anyone tested design layouts for increased revenue/click throughs? I’ve wondered if someone has tested layouts, images, content length…etc to find the “perfect” mini site. This is something that would be very interesting to me. The website would have to have enough traffic to make the results statistically significant – and it would probably have to be done using several mini sites over several months with a straight up A|B split. I would be happy to post results here for others to see if the test is legit and not just a sales pitch.

Red Bellied Piranha Photo Source:

Relevant Expired Domain Names

When you have a developed website and are looking for ways to grow your traffic and rankings, redirecting (via 301 redirect) related, expired domain names is a good way to do it. On Lowell.com, I had a difficult time getting inbound links from the city websites and local organizations, as many of them work closely with the city of Lowell. I get frequent compliments and submitted press releases from many of them, so I know they like the site, but getting returned links has been a difficult task.

Needless to say, there are many small organizations and/or Festivals in the city. Some of the Festival organizers have websites that for whatever reason have been neglected. On occasion, they even let these domain names expire, which isn’t a surprise since these have generally not been updated in a while. Oftentimes, these websites have links from businesses, cultural organizations, and government websites in the area (not all .gov though). Most are links without anchor text, so the SEO value is very little, but that isn’t entirely the point.

Instead of letting someone else grab them and park them for the small amount of traffic they receive, I bought a couple and forwarded them to the correct event pages on my website, which contains information about the event history and dates. If/when people type these domain names-in or click on a link, they will get the information they looked to find. Most visitors probably won’t even notice the difference because they simply wanted to learn about the event, and that’s what I am doing. An example was a recent ethnic Festival, and I received about 20 visits from one website that had a link to the old site.

Ironically, the minor league hockey team operates on LowellDevilsHockey.com and LowellDevils.com dropped very recently. I was debating whether to buy it or not and opted against it. I informed all of the executives about the pending drop auction, and their marketing person told me they don’t need the domain name. I opted not to buy this one, as I didn’t want to have to deal with a professional sports organization asking why I own this name, while not understanding how I ended up with it.

The key is to pick and choose which names are worth buying and which could be infringing. Most of the Festivals have generic names, and if the Festival founders ever want the names back, I am more than happy to oblige. However, the hockey team name wasn’t close to being generic in my opinion and wasn’t worth any type of legal trouble. There’s a fine line between being helpful and being harmful, and I didn’t want to be perceived as being harmful.

If you operate websites, you can find expiring domain names that might help build awareness of your site and perhaps even add some SEO value. I want to give a tip of the hat to a friend who is a great SEO for this advice a while ago.

The Shoemaker’s Son Has No Shoes

Have you ever heard of the famous saying, “the shoe maker’s son has no shoes?” This saying generally means that the cobbler spends so much time repairing the shoes of his customers that he doesn’t have the time to repair his childrens’ shoes. The saying can also be applied to domain developers and designers who have outdated and/or ugly websites.

How can web designers expect to get new customers when their own websites look so horrible and uncreative? With my favorite web designer booked up for a while, I’ve been looking for someone who can fill in just in case I have a project come up (like a creative mini site header for MountainBikers.com as an example if it doesn’t sell for $6,300). I’ve been searching for links on 99Designs, eLance and even Craigslist, and a number of designers’ sites I’ve come across are just bad.

When marketing your services, you need to market yourself first. If you have a crappy website, some people might expect your work to be crappy too. I guess the same goes for domain blogs. If you have crappy domain names, people probably expect your advice to be crappy too 🙂 LOL

If you happen to know of a good designer looking for a couple small future projects, let me know. I don’t have something right now, but I am always asked about great designers and I am always happy to add someone to my rolodex!

Affiliate Revenue from Domain Forwarding

ForwardingI learned a great way to make money with a generic domain name by forwarding your domain’s traffic to an affiliate url of the website that may be the intended target of some of your domain name’s traffic. I don’t want to say where I learned this because I didn’t ask permission from the domain owner I saw doing this, but I’ve seen it many times and it’s fairly common although I haven’t done it yet myself.

Let’s say you own the absolutely generic domain name BestDomain.com and there happens to be a home cleaning products company that operates on BestDomain.co.uk. You know some of your type in traffic (especially UK traffic) is from people looking for this other website, but since your domain name isn’t   related to the industry in which the other company operates, it would be risky to create a cleaning site without infringing on the rights of the company with the co.uk.

If you park the name, it could piss the other company off that their competitors have a chance to convert this traffic via PPC link, especially because the parking company may display cleaning-product advertisements, which could be considered infringing. Additionally, if people are looking for a cleaning product on BestDomain.com, the conversion rate would be pretty low if you built a domain name-related website.

The next best thing to inquire about is signing up with the other company’s affiliate program, and forward your traffic to the affiliate link. The other company should be happy because they are paying for converted customers, which may have been lost, and you are happy because you are able to make money by giving people what they want with relatively little effort. In addition, if conversion rates are great, the other company may even choose to try and buy the domian name from you.

If you wish, you can also build your own website or company on the domain name, but using a service like ComWired, forward the traffic from the UK to the affiliate link. You can then use your domain name in a way you like, while not losing out on potential revenue from others.

Looks like a good way to generate revenue if you ask me! One caveat I recommend is to speak with an attorney about doing this first to make sure you aren’t violating the rights of the other company, potentially jeopardizing the domain name.

Bounced Emails & Non-Working Phone Numbers

FailureSome of the best domain names I have ever purchased came after receiving a notice with the subject “Delivery Status Notification (Failure)” meaning that it was not received by the intended recipient. This tells me that inquiries from others went unreceived as well, and acquisition attempts probably ended there (or a phone call, which generally goes to a non-working phone number). Without having received many offers, a domain owner may be more inclined to sell his domain name to me if I can just get in touch and make a fair offer.

There are many ways to get in touch with a domain owner when the email and phone numbers don’t work. A few ways to do this (although some might not be cost effective) include the following:

  • Find another contact at the company that owns the domain name.
  • Emails to random accounts @ the domain name (info, sales, webmaster…etc)
  • Google search for the company name or the previous owner’s name to find an email, phone number, or address.
  • See the Wayback Machine archive of a previous website to find an alternate contact number or email.
  • Visit the last known physical mailing address, although this might not be worth doing if it’s a significant distance from you.
  • Hire a private investigator to find the previous owner.

Depending on how badly you want the domain name or how much it is needed for a business will determine the effort you might want to undertake to acquire the domain name. As always, just make sure your offer is at least reasonable enough to get a reply when you do get in touch with the owner. The owner may not have received a significant amount of offers over the years, but unless he lives under a rock, he probably has some idea of the value of his domain name.