Here are some quick thoughts on this nice Sunday. I hope you enjoy the last day of your weekend! Rest up for a successful week.
When you’re buying domain names, you should check to see if there’s a website developed on the domain name. I get annoyed when people email me asking if I would sell “the domain name Lowell.com” or another one of my developed websites. Clearly it’s not just a domain name and if I get annoyed as a domain investor, it’s probably going to annoy people who have businesses on their domain names.
I want to welcome LuxuryNames.com as a new header banner advertiser. Take a minute to sign up for their newsletter. The company owns great domain names such as PrivateAirplanes.com, HomeInsuranceRates.com, MicroLenders.com, and many other great names and you want to be subscribed when they offer names for sale.
I think it’s great that guys like Mike Berkens and Rick Schwartz write blog posts many times per week. These guys have sold incredible domain names for large sums of money, have deep portfolios with top domain names, and they could be sitting on the beach or playing golf all day. I don’t always agree with everything they say, but their posts make me think about this industry and my business, and I really appreciate their willingness to share with us.
When you develop a website, it can take a long time to start seeing results. As mentioned before, I’ve been blogging for over two years, and I am just starting to generate a decent amount of revenue. Likewise, Burbank.com has been launched for about a year, and traffic, revenue, and advertising inquiries are up quite a bit in the past few months. Developing a business on a domain name isn’t easy, but it’s a great way to increase the value and generate revenue over the long haul.
I just bought RedBelliedPiranha.com and RedBelliedPiranhas.com, and I am psyched to create a mini site for one with a forward of the other. As you can probably tell, I like building mini sites that have vivid pictures. I haven’t done much CTR testing with Adsense, so I don’t know if the theory about having an ugly site leading to more clicks is accurate with mini sites, but I enjoy searching for cool photos.
Speaking of mini site testing…. has anyone tested design layouts for increased revenue/click throughs? I’ve wondered if someone has tested layouts, images, content length…etc to find the “perfect” mini site. This is something that would be very interesting to me. The website would have to have enough traffic to make the results statistically significant – and it would probably have to be done using several mini sites over several months with a straight up A|B split. I would be happy to post results here for others to see if the test is legit and not just a sales pitch.
Red Bellied Piranha Photo Source: