15 Domain Investing Tips from Squadhelp CEO

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In case you missed it over the Thanksgiving holiday, Squadhelp CEO Darpan Munjal posted a long thread on X to share some domain investing tips. These tips are not specific to the Squadhelp platform, and they can be implemented by domain investors on other platforms or across their owns dales listings.

One suggestion I wouldn’t say I disagree with but don’t ascribe to is the one regarding Make Offer option with a BIN price. I agree on lower priced names but have it on many higher priced names. I tend to price my better inventory quite high, and I would rather give the option to make an offer in case my BIN price was set far too high. Sellers can always say “no,” stick to their BIN price and warn of a price increase if they wish. That’s just my opinion though.

Improve Your Offer – Don’t Blame the Broker

There are multiple platforms and brokerages that represent buyers seeking to acquire domain names. Two of those with the widest profile due to their partnerships or market position are GoDaddy and Domain Agents. Both of these platforms offer broker services in exchange for a fee plus a commission on a successful deal.

I have seen quite a few few posts, comments, and articles discussing experiences using these two platforms. One thing that has caught my attention is the blame placed on their brokers when offers aren’t accepted or responses to offers aren’t given. Yes, this can be frustrating as a buyer, but no, the broker is not at fault.

Monitor Landing or Parking Page Downtime

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When I first started developing my domain names, I learned the importance of downtime monitoring. On some of my growing websites, there would be random times when the WordPress-based websites went down for short periods of time. Occasionally, I would catch the downtime and occasionally an advertiser would inquire about why one of my websites wasn’t working.

To be more informed about downtime on my websites, I began using a downtime detector called Montastic. I added all of my developed websites to my account, and whenever there was any downtime detected, I would receive an email notifying me. This was helpful because I could ping the hosting company when I saw it and let them know when the websites were down so they could investigate the cause.

If You Want to See a Stampede, Look No Further Than This…

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If you’re seeking engagement on Twitter in the domain name space, the best thing you can do is tell people you’re looking to buy a domain name and ask people to share their names. For a greater response, make the request somewhat vague, and there will be a stampede of domain name investors in your replies.

Peter Askew tipped me off to this domain-wanted post on Xwitter:

Nick Huber: “drop a little coin” for a Premium Domain Name

I do not know Nick Huber, but I see he has a large following on Twitter and frequently offers advice to startup founders and entrepreneurs. Over the weekend, Nick shared some advice about domain names:

While the “premium” term is highly subjective for domain names, particularly given the numbers he shares, I think he is offering good advice. Either start with a good domain name or upgrade when the business has enough profits to enable the acquisition.

Set a Minimum Offer Amount

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I receive uneducated domain name purchase offers nearly every day. Some prospective buyers may hope to get lucky with a deal and some genuinely haven’t the foggiest idea that domain names sell for serious amounts of money. The result is that my self-managed landers for high value domain names receive far more offers that aren’t serious than offers from bonafide buyers.

For the 80%+ of my portfolio that is replaceable inventory and utilize Dan.com or Afternic landing pages, I set minimum offer amounts to prevent a deluge of lowball offers. The lowest minimum offer I allow on any of my domain names is just shy of $1,000.