Canadian Tire Acquires Triangle.com from McClatchy

In early April, I noticed that the Triangle.com domain name had changed hands. I had made a couple of offers to buy the domain name, and when I went to do a follow-up, I saw that the domain name was no longer registered to the company that owned it for many years.

The Whois record for Triangle.com shows the Canadian Tire Corporation is now the registrant of the domain name. The McClatchy Company, a publicly traded media company had been the registrant and was using the domain name for a North Carolina news publication. When I learned the domain name had changed hands in early April, I reached out to a few people at Canadian Tire, and they said they could not comment on the acquisition.

Last week, Simeon Tuoyo mentioned on Twitter that the domain name had been acquired. I had a look at Triangle.com, and I see that the domain name is now being used for a program called Triangle Rewards. According to the website, “Triangle Rewards will be the new name of Canadian Tire’s My Canadian Tire Money program.”

In light of the Triangle Rewards website launch, I reached back out to the Canadian Tire Corporation to see if they could offer a comment. Unfortunately, I was told they “do not have any further details to share.”

Triangle.com is an exceptional domain name. I wouldn’t even speculate on the price to acquire Triangle.com, but I am sure it was a lot of money. Perhaps McClatchy will report the sale in a subsequent SEC filing, but my guess is the sale price won’t be reported or it won’t be possible to identify this particular domain name.

It seems that major companies often drop the ball when it comes to domain acquisitions, especially when it comes to brands that are rolled up under the main brand name. This seems like a very smart acquisition from the Canadian Tire Corporation, especially because the exact match TriangleRewards.com domain name appears to be owned and used by a different entity.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

4 COMMENTS

  1. Their logo is triangle shaped too. Probably another reason they wanted Triangle.com.

    I was actually at Canadian Tire today. Good ole’ Canadian Tire.
    We love our Canadian Tire and Tim Hortons here in Canada. Lol
    Hockey as well. Go Leafs Go!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Icon.com Acquired for $12 Million

1
Icon.com was recently acquired for $12 million, according to a LinkedIn post from the startup’s Founder, Kennan Davison. The domain name is being used...

DropCatch Auctions No Longer Close on Weekends

0
I wrote about the Mine.com auction on DropCatch.com earlier today. One of the things that stood out to me is the five day auction....

Mine.com in Pending Delete Auction

2
As I was looking through the upcoming pending delete auctions, I was caught by surprise by an exceptionally valuable domain name. Mine.com went into...

Check Price History on Acquired Domain Names

2
Timing is critical with domain name sales. I may have a domain name for 10 years, let it expire, see it picked up by...

Spaceship SellerHub to Launch for All on April 29

2
Last week, Spaceship's new SellerHub opened for third party beta testing. Participants were limited to larger portfolio operators. Yesterday, CEO Richard Kirkendall announced the...