Canadian Tire Acquires from McClatchy

In early April, I noticed that the domain name had changed hands. I had made a couple of offers to buy the domain name, and when I went to do a follow-up, I saw that the domain name was no longer registered to the company that owned it for many years.

The Whois record for shows the Canadian Tire Corporation is now the registrant of the domain name. The McClatchy Company, a publicly traded media company had been the registrant and was using the domain name for a North Carolina news publication. When I learned the domain name had changed hands in early April, I reached out to a few people at Canadian Tire, and they said they could not comment on the acquisition.

Last week, Simeon Tuoyo mentioned on Twitter that the domain name had been acquired. I had a look at, and I see that the domain name is now being used for a program called Triangle Rewards. According to the website, “Triangle Rewards will be the new name of Canadian Tire’s My Canadian Tire Money program.”

In light of the Triangle Rewards website launch, I reached back out to the Canadian Tire Corporation to see if they could offer a comment. Unfortunately, I was told they “do not have any further details to share.” is an exceptional domain name. I wouldn’t even speculate on the price to acquire, but I am sure it was a lot of money. Perhaps McClatchy will report the sale in a subsequent SEC filing, but my guess is the sale price won’t be reported or it won’t be possible to identify this particular domain name.

It seems that major companies often drop the ball when it comes to domain acquisitions, especially when it comes to brands that are rolled up under the main brand name. This seems like a very smart acquisition from the Canadian Tire Corporation, especially because the exact match domain name appears to be owned and used by a different entity.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Their logo is triangle shaped too. Probably another reason they wanted

    I was actually at Canadian Tire today. Good ole’ Canadian Tire.
    We love our Canadian Tire and Tim Hortons here in Canada. Lol
    Hockey as well. Go Leafs Go!

Leave a Reply

Recent Posts Announces 2023 Master of Domains

During the NamesCon conference today, announced its Master of Domains winners. The annual award celebrates "the highest grossing domain name brokers for deals...

How to Buy a Domain Name That is Owned by Someone

For a domain investor, buying a domain name is second nature. Investors hand register domain names, purchase domain names via expiry and private auctions,...

My 2023 Domain Industry PMC Jersey

For a number of years, I have created a domain industry Pan-Mass Challenge jersey to raise funds for Dana-Farber Cancer Institute. Many domain industry... Profitably Resold for 8 Figures

In March of this year, I reported on the sale of The domain name was acquired by HubSpot Co-Founder Dharmesh Shah for more...

First Look at my 2023 Domain Industry PMC Jersey

This August, I will be riding in my 10th Pan-Mass Challenge ride to raise funds for Dana-Farber Cancer Institute. I will be riding...