Subject of UDRP (Updated) has become the subject of a UDRP proceeding. The complaint was filed at the World Intellectual Property Organization (WIPO), and the complainant is listed as Camilla Australia Pty Ltd. The UDRP is WIPO Case D2015-1593.

The domain name is owned by Mrs Jello, LLC, the company founded by Igal Lichtman, who passed away in 2013. It  looks like Mrs. Jello LLC has owned for quite some time. In fact, Michael Berkens at wrote about the sale of in May of 2009. The domain name sold at NameJet auction for $16,100. In the article, it was noted that “The second highest bidder went by the bidder id of camillacorp, which could have been the clothing company from Australia whose site is at   If so they stopped bidding at $16K.”

Camilla is a popular name for girls, and it is listed on’s list of “Top 100 baby girl names” for 2014. In addition, the popularity of the Camilla name seems to be growing quite a bit, according to this chart found on

Based on the complainant information listed in the WIPO database, I assume the complainant is the operator of the website. Camilla is the name of the designer, according to that website’s about us page.

This is not Mrs. Jello’s first UDRP proceeding since Igal’s passing, and I presume the company will be well represented. In fact, the company recently won a UDRP in June of 2015, successfully defending its right to own The company was represented by Oshman & Mirisola, LLP in that proceeding. is currently parked with an inquiry link. It will be interesting to learn if the complainant tried to acquire privately before filing a UDRP proceeding.

Update: The three-person UDRP panel ruled in favor of the complainant. The Internet Commerce Association published a statement in response to this UDRP decision. Subsequently, the company that owns this domain name filed a lawsuit to block the transfer of this domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. he knew better, people running his business now know better, If ads displayed were infringing what can you do besides pled ignorance? Believe it or not seen that as a defense a few times and it worked. So and so is handling my portfolio and they set the dns not us, please forgive us etc…worked!

  2. Another industry leader (cyberqsquatter) being sued for TM infringement, the only disservice in this case is he’s not alive to feel the pain of the name being taken away.

    • “Another industry leader (cyberqsquatter) being sued for TM infringement”

      If you are referring to this particular UDRP filing, your comment is wrong. This is a UDRP, not a lawsuit, so nobody is being “sued.”

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