I received an email from Sean Sullivan, announcing his company’s launch of BankAds.com, a managed solution for banking and credit card domain names. According to Sullivan, while the industry standard offering is a 70/30 or 60/40 revenue split, BankAds.com revenue share is “well above it.”
I want to share the details of this with you because it looks like it could benefit owners of these types of domain names (I don’t have any, and I have not had the opportunity to personally test it out).
From the looks of it, domain owners don’t have to do much to get their sites launched aside from changing the DNS, which is the same as parking. The gist of these landing pages is to compare credit cards or banking solutions and allow visitors to easily apply for the card/bank account.
The company has two dozen designs, and I am told they do a considerable amount of split testing to keep and tweak the designs with the highest CTR and RPM. In my opinion, the designs are pretty sleek. There are also widgets available for already developed websites.
From my perspective, one thing to keep in mind is that it’s important for these domain names to receive type-in traffic to be effective (or plan on doing marketing to drive traffic). Since it doesn’t appear that these websites have unique, one-of-a-kind content, they presumably won’t rank well in search engines, especially for competitive credit card and banking terms. Without the search traffic, you’re left with type-in traffic or traffic that is acquired by other means.
Sullivan mentioned something that appears to be unique to this program:
“One other feature is that is exclusive to our solution is that should any domain that is monetized with BankAds get hit with a C&D or UDRP notice our in house counsel will defend the domain owner free of charge. Our attorney has successfully defended a number of major domain owners. We honestly don’t anticipate UDRP being an issue at all, as we’re not going to take on TM domains within our solution. But we all well know, there are companies and individuals out there who will try to take domains unjustly. So having a great attorney ready to defend a domain when necessary is something that I’m sure will give peace of mind to some of our clients. “
You can have a look at some of the websites that are currently using BankAds.com for monetization:
Again, I have not tried out BankAds.com and was not paid or compensated in any way to post this. If you try it out, please think about posting your results here to let others know about your experience.