When the domain name marketplace and branding platform now known as Atom.com was rebranded, I was under the impression that the company acquired the domain name from Andy Booth. James Iles reported Andy’s acquisition of Atom.com in 2022. Both Andy’s acquisition price and subsequent sale price were unreported.
Without being privy to any details, I was under the impression that it was another nice domain name sale for Andy, who has also sold and/or brokered the sale of great domain names like Universal.com, Tiger.com, Wolf.com, and too many others to list.
As is often the case, there is more to the story. According to a post from Andy this morning, Atom.com was actually sold at a loss.
I can’t go into specifics, but the company I am part of actually sold https://t.co/tdmJBjN2fN at a loss to help facilitate the growth of this marketplace (for the greater good). This ain’t an ego thing, the biz always gives back, so you have to do the same. That said, Darpan took…
— AB (@360) September 2, 2024
Andy has a keen eye for excellent domain names. Based on my own failed acquisition attempts for great domain names that end up being acquired by Andy, I am quite sure he has a higher risk tolerance on acquisitions than I have. He has bought some exceptional domain names and likely paid what could be considered retail pricing for prime assets.
Domain investors sometimes need to overpay to secure top assets when they are competing with others to acquire these domain names. Oftentimes, in my own experience, buying domain names at an uncomfortably high price can lead to phenomenal sales. This is not always the case, as Andy shared today.
