Architelos: Its About Usage, Renewals and Quality Domains

Architelos is a company that “offers strategic consulting and managed services for new and existing TLDs.” I believe the company’s executives have experience working with legacy TLD registries as well as some of the new gTLD registries.

This morning, I saw a tweet that Architelos posted on its account, and I think it is one worth noting.


Numbers are important, but from my perspective they are probably not the most important thing when it comes to the new extensions, and there are other factors that should be considered as well (like usage, renewal rates, awareness…etc). Additionally, we are in the early stages of the new gTLD program right now, and there are many more new extensions that will be coming out soon.

I do not know what registries Architelos works with now or with whom they are consulting, so I can’t comment on whether or not the tweet may be self-interested, however, I think it is a good point.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Yawn. Why bother, Elliot? The gtlds are all .sh*ts and, as you pointed out, acceptance is a key component. With gtld’s, that will never take place.

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