AnimalRescue.com was sold in a private auction on NameJet today, and the sale price was $20,400. There were 282 bids from 247 bidders in the auction. The auction was one of the FindYourDomain.com private auctions.
Interestingly, according to the September 28, 2009 – October 11, 2009 DNJournal sales report, AnimalRescue.com had previously sold on NameJet for $6,899 in April of 2009. I looked back in my NameJet bidding history, and unfortunately, I do not have that auction listed. Based on the September 26, 2009 Whois record that lists an expiration date of August 2009, I believe the domain name was an expired domain auction at the time of the original NameJet sale.
So how did a domain name go from selling for $6,899 in 2009 to over $20,000 today? It is likely that the added publicity surrounding the domain name auction combined with the improved economy since that auction helped contribute to the higher sale price. As I recall, the Fall of 2009 was a fairly tumultuous time for the world economy, and domain sales were pretty subdued around that time.
Congratulations to the parties involved in this auction. It’s a good domain name, and I hope it ends up in good hands.